How to Get Verified on Instagram？
In recent years, Instagram has broadened the avenues for growth, enabling content creators, business owners, and marketers to attract attention for their products and services.Having a verified Instagram account further enhances your opportunities to grow your business by increasing your visibility on the platform. However, obtaining the sought-after blue check is not something that is easily granted to everyone.
- Author: Shine
- Update: Dec 02, 2024
What does the Instagram Blue Checkmark mean?
The purpose of the verified badge on Instagram is straightforward: it signifies that an account has been officially recognized. This verification helps prevent impersonation and is primarily granted to celebrities, global brands, and public figures.
Instagram provides verification for accounts that represent well-known entities or influencers, as these accounts are at a higher risk of being impersonated. This process ensures that users can confidently engage with authentic brands and individuals they wish to follow.Verification requests were first allowed by Instagram in August 2018.
Accounts that receive the blue checkmark have undergone a thorough manual verification process by Instagram.When a user submits a verification request, Instagram evaluates several factors to decide whether to grant the verified badge.
A key consideration is the likelihood of impersonation; applicants must be public figures, such as celebrities or brands, to qualify for the blue checkmark.In summary, the verified badge serves as a crucial marker of authenticity on Instagram, helping users distinguish legitimate accounts from impersonators.
Who is eligible to be Instagram verified?
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1.raditional verification requirements
Instagram is known for being selective and somewhat enigmatic regarding who qualifies for a verified badge. The platform clearly states, “Only some public figures, celebrities, and brands have verified badges on Instagram,” indicating that verification is reserved for accounts that are at a high risk of being impersonated.To be eligible for verification, you must adhere to Instagram’s Terms of Use and Community Guidelines, as well as meet the following criteria:
Authentic: Your account must represent a real person, registered business, or entity.
Unique: Only one account per individual or business can be verified, with exceptions for accounts in different languages. Instagram typically does not verify general interest accounts.
Complete: Your account should be public and fully filled out, including a bio, profile picture, and active status at the time of application.
Notable: Your account must represent a well-known and highly searched individual, brand, or entity.
The definition of "notable" can vary from person to person, which has historically made verification difficult for many Instagram users.However, there is now an alternative: subscribing to Meta Verified. This program provides another pathway to obtaining the coveted blue checkmark.
Meta Verified requirements
Obtaining a blue checkmark through Meta Verification is significantly easier. Here’s what you need to subscribe:
Age Requirement: You must be at least 18 years old.
Profile Requirements: Your profile can be either public or private, but it must be associated with your full name, comply with naming standards, and include a profile picture that shows your face.
Activity Level: You should meet minimum activity requirements, which include having a history of prior posts.
Identification: A government-issued ID that matches both your profile name and picture is necessary.
Security: Two-factor authentication must be enabled on your profile.
Compliance: You need to follow Instagram’s Terms of Use and Community Guidelines.
If you believe you meet the criteria for traditional verification or are ready to invest in paid Meta Verification, continue reading.
Advantages of Instagram Verification
If you or your business is at risk of being impersonated, it's advisable to request verification as soon as possible. The Instagram verified badge offers numerous benefits, including:
Brand Exclusivity: The checkmark highlights the uniqueness of your brand.
Increased Brand Awareness: It serves as an effective way to enhance your visibility and grow your follower base.
Protection Against Impersonation: Verification helps safeguard your brand's reputation from imposters.
Enhanced Trust: It fosters a sense of trust between your brand and its followers.
Collaboration Opportunities: Brands are more inclined to partner with influencers or marketers who have verified accounts.
Improved Discoverability: The blue badge makes it easier for users to find your brand on social media.
Search Result Priority: Verified accounts typically appear at the top of search results when users look for your brand.
Early Access to Features: Verified accounts often gain early access to special features, such as the “swipe up” option in Instagram Stories, which is usually reserved for accounts with over 10,000 followers.
As demonstrated, having this simple checkmark on your Instagram business profile can significantly enhance your efforts to build brand awareness and increase your follower count.Now that you understand the benefits of Instagram verification, let’s explore who is eligible to request it on the platform.
How to get verified on Instagram
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Confirm Authenticity
Step 1: Log Into Your Account
To begin, log into your Instagram account using the mobile app. If you manage multiple accounts, ensure you log into the one you wish to verify.
Step 2: Request Verification
After accessing your Instagram profile, tap the Menu button in the top right corner, then select the Settings icon (which resembles a small gear). Next, tap on Account and then choose Request Verification, located near the bottom, to open the verification form.
Step 3: Fill in the Request Verification form
1: Confirm Authenticity
Your full legal name must be entered exactly as it appears on your government-issued ID.Next, you will need to upload an official identification document.If you are applying as an individual, acceptable forms of ID include your passport, national ID card, or driver’s license.For businesses, you can provide a utility bill that includes your company name, articles of incorporation, or a tax return. Be sure that the name you entered matches the name on the documents you submit.
2. Confirm Notability
There are several categories to choose from, and it's important to select the one that best fits your Instagram account.Available categories include: News/Media, Sports, Music, Fashion, Entertainment, Digital Creator/Blogger/Influencer, Gamer, Global Business/Brand/Organization, and Other.You will also need to specify the country or region where you are most notable. Please note that you can only select one country, even if you are a global brand or a widely recognized public figure.Additionally, you have the option to provide optional text to describe your audience and to share any alternative names by which you may be known.
3. Provide Links [optional]
This step is optional but highly recommended, as it can strengthen your application for Instagram verification. You can include up to five links that demonstrate your notoriety.Instagram recommends adding links to news articles and other social media profiles. However, please note that paid or promoted content will not be accepted as part of your application.
How to stay verified on Instagram
Instagram’s Terms of Use
Instagram’s Terms of Use are established to ensure the safety of both the platform and its users. This includes the following stipulations:
You must be at least 13 years old (or the minimum legal age in your country) to use Instagram.
Your account must not have been previously disabled by Instagram for violating laws or any of their policies.
You cannot impersonate others or provide false information.
Engaging in any unlawful, misleading, or fraudulent activities, or using the platform for illegal or unauthorized purposes, is prohibited.
If you share branded content, you must adhere to Meta’s Branded Content Policies.
You are not allowed to sell, license, or purchase any accounts or data obtained from Instagram or Meta.
There is much more to understand, so be sure to read the full Terms of Use.
Instagram’s Community Guidelines
Instagram’s Community Guidelines aim to foster a positive environment on the platform. Users agree to the following principles:
Share only photos and videos that you have taken or have the rights to share.
Post content that is suitable for a diverse audience.
Encourage meaningful and authentic interactions.
Comply with the law.
Respect other members of the Instagram community.
Maintain a supportive atmosphere by avoiding the glorification of self-injury.
Be considerate when sharing newsworthy events.
Accounts that violate Instagram’s Terms of Use or Community Guidelines may lose their verified badges or face termination, disabling, or deletion.
