How to Add a Location on Instagram？
Here's how you can add a location to your Instagram posts or tag a location when sharing content on Instagram.In this comprehensive guide, we will first explore the significance of adding a business location on Instagram. Subsequently, we'll delve into various practical methods for actually implementing this feature.You're welcome to jump directly to the specific approach that piques your interest the most. Alternatively, you can read through the entire guide to discover all the available options at your disposal.
- Author: Shine
- Update: Apr 24, 2025
Why add a location to Instagram
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All small business owners aim to increase their business's visibility to attract more customers. This is precisely why local listings sites and Google Business Profiles hold such significance. However, social media platforms offer additional opportunities to enhance your business's visibility, and Instagram is no different.
Establishing your business presence on Instagram and including your business location is an excellent strategy to reach active users on the platform. More importantly, it allows you to target the individuals who are most likely to convert into customers.
Instagram users incorporate and search for locations for numerous distinct motives. Be it while fantasizing about an upcoming vacation, seeking to gain in - depth knowledge about a particular city, or scouring for delicious meals at your eatery, the location feature on Instagram empowers users to inform their followers of their whereabouts. It serves as a means to share experiences, recommend places, and connect with others who have an interest in the same geographical spots. This functionality not only enriches the user's own sharing experience but also creates a virtual map of experiences that others can explore and engage with.
How to search for a location on Instagram
However, before you proceed: It's possible that you don't actually have to add a location on Instagram, as it might already be present in the app. Instagram has imported numerous business locations from Facebook. Therefore, before attempting to add a location, it's crucial to verify whether it already exists.
Here's a step - by - step guide on how to search for a location on Instagram:
1.Open the Instagram app and tap on the search icon.
2.Enter the name of your business location or any other location you intend to add.
3.Click on “See All Results”.
4.Select “Places” and check if the location you want is listed.
If the location is found, that's perfect! There's no need to add it to Instagram. But if it isn't, don't worry. Continue reading, as I'll walk you through the process of adding it.
How to add a location on Instagram from the Facebook app
Regrettably, currently, it's not possible to directly add a brand - new location on Instagram. However, you can add a location via the Facebook app, and it will then be available for use on Instagram.
Here's a detailed step - by - step process for adding a location that will appear on Instagram:
Launch the Facebook app on your device and tap on the "What’s on your mind" text box.
Select "Check In" (ensure that you've granted the app permission to access your location).
Search for your business or the specific location you want to add. Scroll through the results, and when you find the relevant option, tap "Add".
Input the place name, address, and city accurately. Double - check that the map pin is positioned correctly to represent the actual location.
Finally, tap "Save Custom Place" to complete the process.
Your location has now been added to Facebook, and it should also be added to Instagram eventually. Keep in mind that this won't occur right away; it might take up to a couple of weeks for the location to appear on Instagram.
Since Instagram pulls location data from Facebook, having a Facebook page for your business and adding the location there is crucial. Linking your Instagram account to a Facebook Business Page can further enhance this integration and offer additional benefits.
Beyond simply adding a location on Instagram, there are other ways to make the most of the app's location - related features. Let's explore these strategies in detail now.
How to add an address to your Instagram profile
Including your business's address directly in your Instagram profile is a smart move. This enables users to access a map and navigate directly to your location straight from the Instagram app, and it's extremely straightforward to do.
It's important to note that this functionality is exclusive to Instagram professional accounts. If you're currently using a personal account for your business on Instagram, we highly recommend switching to a professional account. Doing so provides you with valuable tools and in - depth analytics, which are essential for effectively managing your business presence on the platform.
If you're not already using a professional account, here's how you can make the switch: Log in to your business account on Instagram, go to "Settings," tap on "Account," and then select "Switch to Professional Account."
Here is the step - by - step process to add an address to your Instagram profile:
Open the Instagram app and go to your profile page.
Tap on the “Edit Profile” button.
Scroll through the options until you find “Contact Options” and tap on it.
Enter your business address and then tap “Done”.
Return to “Contact Options” and click “Save” to ensure the address is properly recorded.
Scroll down to the “Profile Display” section and verify that the “Display contact info” option is visible and not set to hidden.
Once everything looks correct, tap “Done” to finalize the changes to your profile.
Your business address should now be visible on your profile page. This enables users to quickly identify your location and conveniently click to obtain directions.
How to add a location to an Instagram post
Another effective method of incorporating a location on Instagram is by adding it to an Instagram post. When you do this, a location tag will be attached to your post, prominently displayed just above the photo. Users have the option to click on this location tag, which will then show them a compilation of all the photos tagged with that same location, accompanied by a map. Tagging your business location in posts and motivating others to follow suit is highly advisable. One practical way to achieve this is by organizing an Instagram contest.
Furthermore, you can include a location tag when posting about other businesses or community spots. For instance, adding a more general location tag for your city or town can be a strategic move. It has the potential to increase the visibility of your post and pique the interest of a wider audience.
Here is the step - by - step guide on how to add a location tag to an Instagram post:
Open the Instagram app and tap the plus (+) button. Then, select “Post” from the options.
Select the photo or video you wish to share, and after that, tap “Next”.
Pick the filter you like for your content and tap “Next” again.
Craft your Instagram caption. (You can refer to our collection of Instagram caption ideas for inspiration if needed.)
Tap on “Add location”.
Type in the location you want to tag. Once the relevant location appears in the search results, tap on it.
Finally, tap “Share”.
And that's all there is to it.
How to add a location to your Instagram Story or Reel
Besides adding a location tag to an Instagram post, you have the option to incorporate a location into your Instagram Story or Reel. When you add a location tag to an Instagram Reel, there's a chance it will be featured on Instagram's location page. This makes it a great way to increase your visibility and reach a wider audience.
Furthermore, you can motivate your customers to tag your location in their Instagram Stories and Reels. This way, you can view their posts and share them with your own followers, strengthening the connection with your audience and promoting user - generated content.
Here is the step - by - step process to add a location to your Instagram Story:
Open the Instagram app and tap the plus (+) button. Then, select “Story” from the available options.
Select the photo or video you intend to share, and after that, tap “Next”.
Tap on the sticker icon, and among the sticker choices, tap “Location”.
Search for the specific location you want to add and position it on your Instagram Story as desired.
Finally, post your Story as you normally would. It's that easy!
Now, here's how you can add a location to your Instagram Reel:
Tap the plus (+) button in the Instagram app and choose “Reel”.
Record a new video or upload an existing one.
Enhance your video by adding music, special effects, or other stickers according to your preference.
When you reach the screen where you add a caption for your Reel, tap “Add Location”.
Search for the location you wish to include in the Reel.
Once you've selected the location, simply share your Reel!
And that's all there is to it! Now you're all set to showcase your location in both your Instagram Stories and Reels.
