How To Post A Video On Instagram？

Instagram’s Move to Become a Video-Sharing App

In a significant recent update, Instagram's senior leadership, while outlining the platform's future roadmap, revealed that its goal is to transform into a hub for entertainment and video content. This strategic shift is aimed at competing with major video platforms like YouTube.

Given the soaring popularity of Instagram's IGTV and Reels features, the company emphasized that it is currently concentrating on four core areas that have captured substantial user attention: content creators, video production and consumption, e - commerce through shopping features, and messaging services.

This implies that if you previously believed that simply posting image - based ads of your products and services on Instagram sufficed, it's time to reevaluate and expand your strategies.

Get ready to take action! Begin sharing videos on your Instagram feed. This approach can help you attract a larger audience, boost engagement, and generate more leads.

For those who are new to Instagram, this beginner - friendly guide offers detailed instructions on how to post videos, making it easier for you to get started on the platform.

Benefits of Posting Videos On Instagram as Advertising Strategy

Here are several compelling reasons why incorporating videos into your branding strategy on Instagram is an excellent choice:

Instagram TV (IGTV) videos are displayed four times larger on the Explore page compared to image posts. This increased visibility enables you to capture the attention of your target audience more quickly and effectively.

Videos on Instagram can be published with automatic captions in 16 different languages. This feature caters to users who prefer to watch videos on mute, as well as those with hearing impairments. By providing accessible content, you not only enhance the viewing experience for your audience but also make your business more appealing, as people are more likely to engage with and watch videos that are easy to understand.

Leading brands are significantly increasing the proportion of video ads in their Instagram feed posts, with growth rates ranging from 90 - 100% annually. This trend underscores the growing importance and effectiveness of video content on the platform.

Instagram Story ads offer businesses and brands a powerful way to boost brand awareness, increase user engagement, and prompt actions such as purchases and app installs.

The video format allows for a more interactive approach to content sharing, which is not achievable with static images. It gives you the freedom to fully express your creativity and hold your audience's attention for longer periods.

In short, leveraging Instagram's video features is essential for any comprehensive marketing strategy.

how you can post videos on the platform

The most prevalent kind of video on Instagram is Feed videos, which are visible to both your followers and other viewers. Since in - feed videos remain on your profile feed permanently, the content of these videos requires careful planning. Here are the steps to create an in - feed video:

Step 1: Open the Instagram application and tap the plus (+) icon located at the bottom - center of the screen.

Step 2: Select the "Videos" option. This will bring up the library of videos already saved on your device.

Step 3: Pick the video that you want to post.

Step 4: Decide whether you want to upload it as a 60 - second short video or an IGTV video. After making your choice, tap "Continue".

Step 5: Select and apply the desired filters.

Step 6: Craft an engaging caption (you may also incorporate relevant hashtags), add a location (if it's relevant to the content), and mention your team members or other users in the post.

Step 7: Tap the icon and share the video with your audience.

Via Reels

With Instagram's Reels feature, you have the opportunity to unleash your creativity and produce enjoyable, engaging videos to share with your Instagram audience. You can make several individual Reels and combine them to form a longer video, much like the format of Instagram Stories.

As Reels are showcased on the Explore page, they not only allow you to connect with your followers on the main Feed but also enable you to reach a broader user base on the platform. This extended reach is possible because other users who might be interested in the kind of content you create can discover your Reels.

To create a Reel:

Step 1: On the Instagram app, swipe right to activate the camera.

Step 2: Tap Reels and swipe up to open your media gallery.

Step 3: Select the specific video you want to upload from the available list.

Step 4: Enhance the video by adding audio, AR (augmented reality) effects, adjusting the speed, inserting text, or applying other preferred effects and filters.

Step 5: Decide whether to post the video directly to your Instagram feed, share it as an Instagram Story, or save it for future publication.