How to Make Money on Facebook Reels？

What is the Facebook Reels Play Bonus Program

Meta began inviting all eligible users to the Facebook Reels Play bonus program in May, transforming how creators are compensated for their work on the platform. The program also introduces incentives called "Challenges," which offer greater rewards for publishing original content on Facebook Reels and achieving a specific number of views.

For now, the Facebook Reels bonus program is invitation-only. According to Facebook, to be eligible to receive an invitation, you must:

Live in the United States

Be at least 18 years of age

Meet Facebook's Community Standards and Partner Monetization Policies

Apply from an account older than 30 days

Have created no fewer than 5 Reels in the past 30 days

Have received 100k+ Reels plays in the past 30 days

Apply from a Professional Mode profile or Page

Phew, that's a lot of requirements to meet. What does all of that mean in plain speak? Mostly, it amounts to having an active account in good standing, however there are a couple of requirements that might be more difficult to meet: 1) getting over 100k Reels views in the last month and 2) having a Professional Mode profile.

For creators who are just getting started, we recommend focusing on building your audience by making as many Reels as you can and making them specific to your followers' interests. If you want to monetize before hitting that 100k monthly views mark, look into sponsorships. Brands are more interested in partnering with microinfluencers who have engaged, active audiences than big influencers whose followers don't ever like, share, or comment.

Another potential eligibility hurdle is Professional Mode, primarily because it is not yet available to all users.

If it is accessible to you, you may encounter a pop-up notification upon logging into the app or desktop site, inviting you to enable Professional Mode. You can also find the option to activate Professional Mode in the three-dot menu on your profile. This mode is not only a requirement for the Reels Play bonus program but also comes with several highly useful tools.

Professional Mode is a like having a business account on Instagram. It allows you to view audience, post, and profile insights, like follower count and reactions to what you share on the platform.

Enabling professional mode also means that your page will become public for any user to view and follow. You’ll still have the ability to make specific posts available to friends only.

How to Get Started with the Facebook Reels Bonus Program

Open Facebook on a computer or mobile device and navigate to the Creator Studio. A notification inviting you to apply to the program should appear. Click Get started to start the onboarding process.

According to Meta, users can anticipate being notified of their application status within approximately 2 weeks.

If you fulfill all eligibility requirements but have not received an invitation, you may also submit a request. Visit the Meta for Creators: Bonuses page and log into your Facebook account.

Scroll down until you see "Express Interest in Bonuses." This should be an editable form showing all the Pages and profiles associated with the account you're logged in to. Choose whichever account you'd like to apply for the Reels Play bonus program with and fill out the required information as well as any optional information you'd like to include.

After submitting the form, you’ll receive a confirmation from Meta. If you meet all other eligibility requirements listed above, you should receive your invitation within a few weeks. If you don’t see a push notification or pop-up when opening the app, go to the Creator Studio and click on the Monetize tab in the left-side menu. Any active invites will be displayed on the Monetization homepage.

How Much Money Can I Make from the Facebook Reels 

Let’s answer the burning question that’s on every reader’s mind: How much money can I make from the Facebook Reels Play bonus program?

Originally, Facebook claimed that creators enrolled in the program can earn up to $35,000 a month based on the views their qualifying reels receive, however recent invitees to the program are seeing a cap of $1,200/month, which is a significant change. In a May 2022 update, Facebook also released the news that Facebook Reels creators can earn bonuses by completing "challenges."

We expect the payment model to continue to change as Facebook invites more creators to the program and works through feedback to improve it.

Challenges are presented using a level system, where the current challenge must be completed in order to unlock the next one, which offers a more difficult task with a greater reward.

For example, the first challenge could be to reach 100 plays each on 5 of your reels, which would net you $20. The next challenge would be to get 20 of your reels to 500 plays each, which would earn you $100.

Challenges are issued on a monthly cycle, meaning that a creator would be reset back to challenge #1 at the end of the 30-day period. Earnings from the Play bonus program challenges are limited to $4,000 per month.

For creators who've been invited, the Facebook Reels Play bonus program is potentially a great way to increase exposure for your content and make money while doing so. The program is only just getting started, with more exciting features to come. Soon, creators can crosspost reels from Facebook to Instagram and vice versa, as well as generate more revenue via overlay ads.

For more creator news, tips, and info, check out our Resource Library! It's packed with, well, resources made with creators like you in mind.