Grove Collaborative - Home management & shopping

Maintaining your household's well-being is simpler than ever with the Grove app. You can check and manage your upcoming Grove orders from anywhere, at any time. Plus, explore new healthy products suited for every room and every family member.

NONTOXIC & ECO-FRIENDLY

We focus on providing safe home essentials that are beneficial for both you and the environment — including cleaning agents, hand soap, vitamins, and body wash.

DELIVERED ON YOUR SCHEDULE

We ensure you won’t run low on your necessities by offering customizable refill deliveries. Rest assured: you have complete control over these orders, allowing you to delay, modify, or cancel whenever needed.

HAPPINESS GUARANTEE

Shop with confidence. If you aren’t completely satisfied, we will issue a refund without hesitation.

VIP BENEFITS

Our VIP members can enjoy an average savings of 20 annually. Benefit from complimentary, speedy carbon-neutral shipping on orders exceeding 9, receive exclusive gifts, and access special discounts in the VIP Hub.

FAQ

What is Grove Collaborative?

Grove Collaborative is a leading socially responsible company transforming the personal care and home products you use as a force for human and environmental good.

We offer 150+ sustainable brands that meet our strict standards for being non-toxic, effective, sustainable, and cruelty-free. We carefully create and curate the brands we want in our homes, then we ship to you on your schedule (carbon offset, of course). 

After your first Grove order we’ll set you up with personalized, scheduled Grove shipments, so you’ll never run out of the products you love. Our flexible orders default to ship monthly, but you’re always in control of the frequency and products in each order. To learn more about how to easily edit your orders, click here.

Does Grove have an App?

Yes! We are proud to offer our app available for both iOS and Android!

Click here to download the Grove app for iOS devices

Click here to download the Grove App for Google devices

Keeping your home humming is easier than ever with the Grove app. Review and manage your upcoming Grove orders — anytime, any place. Plus discover new healthy formulas for every room and everyone in the family.

Does Grove offer price matching?

We are happy to price match individual items for our customers!

To price match, just add the product to your cart, and send us the link to where you see it for less at help@grove.co.

We will adjust before your next shipment so that you get the best price! Unfortunately, price matches cannot be applied to first-time orders, and cannot be applied retroactively to past orders. 

Please note that price matching is only available for individual items, not bundled items or buy-one-get-one promotions..

Can Grove donate to my charity or organization?

Grove Collaborative is proud to support our environment and communities by donating home and personal care products to local organizations serving those in need.  

Each month Grove selects two recipients for an in-kind donation of $500 value - issued either in credit to our site or in product retail value. 

Beneficiary organizations must meet our requirements around non-discrimination, as well as share details about non-profit status (or other, i.e. school), intended use, and beneficiaries served. 

To submit a donation request for consideration, please complete our Community Giving Application. Our team reviews applications on a monthly basis. If your organization is selected as a donation recipient we will reach out directly to coordinate next steps.  

How do I become a product vendor to Grove?

Thanks for your interest in becoming a product vendor for Grove!

If you would like to sell your products on grove.co for re-sale, please fill out our Product Partner Questionnaire.

If you would like to sell raw materials, components, packaging, or products for Grove’s in-house brands, please fill out our Owned Brands Product Vendor Questionnaire.

Microplastics Are Everywhere — Our New Survey Reveals How Much Americans Know and Don’t Know

Author: 5 Gyres and Team Grove

Let’s be honest: microplastics sound like something out of a science fiction novel. Tiny plastic particles hiding in our air, water, food — even our bodies? It’s unsettling. And for most of us, confusing.

That’s why Grove teamed up with our research partners at The 5 Gyres Institute to get clarity. Through Ipsos Public Affairs, we surveyed Americans across the country to understand their awareness, concerns, and what they want to see from companies and policymakers. What we found was clear: people are worried — and ready to act — but they’re still missing critical information and tools.

Let’s break down the findings, share what you can do today, and connect you with the resources to go deeper.

What we learned: a national snapshot

1. Most Americans have heard about microplastics and are concerned about them — but less than half understand what they really are

77% of Americans have heard of microplastics and 90% are concerned about their effect on the human body — but most people don’t understand them — or how they can be avoided.

If you’ve seen headlines about plastic in the ocean or heard about synthetic fibers shedding in your laundry, you’ve probably encountered the term. But when it comes to where microplastics come from, how they get into our homes and bodies, or what role our daily habits play, most people are still unsure.

Only 49% of Americans say they’re somewhat or very familiar with microplastics — which means over half of the country isn’t confident in what they actually are. Even among those who had heard of them, the knowledge gaps were striking:

51% didn’t know that microplastics often come from larger plastic items breaking down

56% didn’t realize that more than 60% of today’s clothing is made from plastic-based fibers like polyester and nylon

Nearly half didn’t realize that microplastics are sometimes intentionally added to products like face scrubs, detergents, or even toothpaste

So what are microplastics, exactly?

They’re tiny plastic particles — smaller than a grain of rice — that can be either intentionally manufactured (think microbeads or glitter) or the result of plastic waste degrading or breaking down over time in landfills or the environment. Once released, microplastics spread through the food we eat, the water we drink, and the air we breathe. They even leach from everyday products and clothing — meaning they’re not just around us, they’re in us all.¹ ² ³

But here’s the encouraging part: people who are already familiar with microplastics are 2.36x more likely to understand their origins. That means once awareness starts to grow, understanding follows — and with it, the power to make meaningful changes.

2. For the vast majority of Americans, concern is deep and personal

If there’s one thing our survey made clear, it’s this: people are worried.

Across the board, Americans expressed a strong emotional reaction to microplastics — especially when the conversation shifted from environmental harm to personal health. In fact, 90% of respondents said they were concerned about microplastics being found in nearly every part of the human body studied. That includes blood, lungs, placenta, and even brain tissue — all of which have recently made headlines.⁴ ⁵ ⁶ ⁷

Here’s where concern showed up strongest:

89% worry about microplastics in seafood and fish

89% are concerned about the impact on wildlife

88% fear the long-term risks to human health

89% specifically cited concern about chronic illnesses like cancer and hormonal disruption

And despite the information gaps mentioned earlier, a striking 85% of Americans said they’re concerned based on what little they do know — a clear signal that this issue isn’t just about facts. It’s about feeling unsafe in your own home and wanting to protect your family. That concern spans age, geography, and political views. Microplastics don’t discriminate, and people know it.

3. 86% of Americans are ready for action — especially from companies

With all this concern, it’s no surprise that Americans are hungry for solutions. But what stood out most in our findings was who they expect to step up, and it’s not just policymakers.

Yes, people want stronger regulations. But they’re also looking straight at companies — asking them to lead, to innovate, and to make sustainability easier for everyday people — which is fair when you consider that corporations are most responsible for the plastic crisis we find ourselves in after a generation of intentional plastic usage and changes to consumer behavior.

Here’s what consumers said they want most:

86% support banning intentionally added microplastics (like microbeads) in personal care products

87% favor replacing conventional plastic with compostable or biodegradable materials

86% want brands to offer refillable or reusable options

85% support installing microfiber-catching filters in all washing machines

58% want product labels to clearly indicate if microplastics are present

Yet, only 54% of respondents trust that companies are actually doing enough to reduce microplastic pollution. Meanwhile, a staggering 82% believe the private sector needs to take more meaningful action. The gap between brand promises and action and customer expectations is wide — and growing.

People are also eager to learn more for themselves. A full 78% said they want guidance on how to limit their plastic footprint and microplastic exposure. But they feel lost. Roughly 70% said they’re unaware of specific tools, products, or solutions — and 66% didn’t know which companies or resources to trust.

In other words, there’s a huge opportunity here. Not just to educate, but to empower. Brands that help consumers take tangible steps — and clearly communicate those steps — will be the ones that earn long-term trust and loyalty.

What you can do today: tips to protect your health, home, and planet

You don’t need to overhaul your life overnight. But small steps? They matter. Here’s where to start:

At home:

Limit plastic consumption. The less plastic in your home, routine, and life — the better.

Read your labels. Avoid ingredients like polyethylene or polypropylene in skincare, toothpaste, or body scrubs — they’re microplastics in disguise — as well as microbeads made from any synthetic materials. 

Avoid intentional microplastics. Beyond microbeads, ditch glitter and plastic confetti for your next party and be mindful of tiny plastics that were purposely manufactured that way.

Choose natural fibers. When buying clothes, look for cotton, hemp, or wool instead of polyester, nylon, acrylic, lycra, spandex, and other petroleum-based materials.

Catch microfibers before they escape. Install washing machine and dryer filters to reduce fiber pollution when washing clothes and use an air filter device to capture other microfibers in your home’s air circulation.

Rethink food storage. Store food and beverages in non-plastic containers and transfer food to ceramic or glass before microwaving to avoid plastic leaching into your leftovers.

Refill, reuse, rethink. Opt for refillable containers and plastic-free packaging where you can — glass, aluminum, paper, and compostable options are your friends.

In your community:

Support better policies. Contact your lawmakers about legislation that bans microbeads, mandates filters, funds innovation in sustainable materials, and otherwise disincentivizes the use of plastics.

Hold brands accountable. Ask for transparency, question greenwashing, and choose companies that prioritize clear, honest sustainability.

Keep learning — and share what you know. Conversations spark action. And action, when multiplied, becomes change.