Buffer - Social media scheduling

Buffer is a tool that enables you to increase your social media following, save time, and enhance your online presence through planning, scheduling, and analytics features. Whether you are at the beginning of your content creation journey or looking to expand your audience, Buffer can help you reach a wider audience. It allows you to manage posts, engage with your followers, analyze performance, and store ideas for future content.

Buffer offers the capability to plan, preview, and schedule your social media posts in advance on various platforms such as Instagram, Facebook, Threads, TikTok, Pinterest, LinkedIn, YouTube, Bluesky, and more. This eliminates the need for manual publishing when the time comes. You can also centralize and categorize your content ideas in Buffer's Create space for easy access. Track analytics to evaluate your post performance, gain valuable insights, and refine your social media growth strategy. The calendar and planner tools provide an overview of your content for upcoming weeks or months.

Here are some reasons why you will love using Buffer:

- Simplified Social Media Scheduler: Schedule and publish content on multiple platforms, cross-post to maximize engagement, and manage different types of content effectively.

- Plan, Save, and Organize Ideas: Consolidate content ideas in one location, add tags for organization, and seamlessly move ideas to your posting schedule.

- Preview Detailed Social Media Analytics: Access user-friendly analytics to track post performance, identify trends, and optimize your strategy.

- Visual Social Media Calendar: View all scheduled content at once, plan posts in advance, and ensure a consistent presence across platforms.

Support from Buffer is available 24/7 via email and social media channels. Browser extensions for Safari, Chrome, Firefox, and Opera allow for convenient posting directly from your browser.

Hey!We're Buffer 😊

We’re an optimistic and gratitude-filled group of remote workers scattered around the world and dedicated to creating a product our customers will use and love.

Read on to learn more about Buffer’s story and history and see the full Buffer team.

Our Story

Buffer started as a Startup Sprint project in November 2010 to solve a problem our Founder and CEO Joel Gascoigne was experiencing — he wanted to space out when his tweets were sent. The idea gained hundreds of users within the first few months and eventually grew to add social networks, to go beyond purely publishing to social media into analytics, engagement, and even to building micro sites. Today, Buffer is one of the most well-known social media marketing tools serving small businesses, creators, and individuals.

The Buffer team was initially just a few people working on a project they believed in, and steadily started growing after the founders joined an accelerator in August 2011. Over the next few years, Buffer teammates joined from wherever they were based as Buffer’s founders traveled and built Buffer. In 2013, we decided to commit to being a fully remote and distributed team, giving up our office space. That decision marked just one example of the Buffer team choosing our own path with how we operate as we build Buffer. We also share the whole team’s salaries, part of our value of transparency, and our whole company works a four-day work week.

All that to say, Buffer is a product built to help our customers get off the ground and grow via organic marketing, and the Buffer team is an optimistic and gratitude-filled group of remote workers scattered around the world and dedicated to creating a product our customers will use and love.

We are an Open Company

Since 2013, we’ve been open with Buffer’s finances and our team’s salaries, among many other metrics. We share openly because we believe in the power of transparency to build trust, hold us accountable to a high standard, and push our industry forward.