LBB: Lifestyle & Discovery App - Explore & discover trends

About the app

More than 20 million urban millennials utilize LBB to dive into 60,000 editor reviews and suggestions, uncover distinctive brands across Home, Fashion, Beauty, and more, while also navigating their local neighborhoods with our City Guides. We offer access to newly launched events and experiences, alongside giveaways and exclusive items, ensuring you stay connected with everything fresh and #SomethingDifferent through LBB.

What has over 2 million users captivated by the LBB app?

LBB serves as your comprehensive lifestyle application to discover the latest, coolest, and trending topics in Home, Fashion, Beauty, Local Living, Travel, and beyond!

Read & Watch Trusted Reviews

A community of over 100 editors, specialists, and insiders provide their top Fashion, Home, Beauty, and Electronics recommendations and reviews solely on LBB. Enjoy engaging videos featuring our editors and experts as they review products, restaurants, stores, trends, and everything that's making waves online within our app.

Discover & Try Unique Lifestyle Brands

Use LBB’s Brand Finder, Gift Finder, and Check It Boxes to find and experience new brands. Join our giveaways to win exclusive access to unique experiences and popular brands that have been tried and approved by the LBB team. Connect with our community through specially organized events for home decor aficionados, beauty lovers, food enthusiasts, and more.

City Guides

Are you new to the area or tired of your usual hangouts? Uncover hidden treasures in your city’s neighborhoods and other locations with LBB's meticulously crafted City Guides, which highlight the finest spots to dine, shop, and explore.

Influencer Edits

Take a peek inside celebrity homes via Home Tours from stars like comedian Mallika Dua to wedding designer Devika Narain; discover what’s inside Mira Kapoor & Sanjana Batra’s Little Black Book, along with tons of entertaining influencer content available on LBB’s social media platforms and app.

Exclusive Launches

Stay informed about the latest arrivals at popular high-street retailers such as H&M Home, Uniqlo, and IKEA. Get a glimpse of offline stores like Westside, CAI, Pinklay, and more on LBB’s YouTube channel to keep up with all the current trends.

More features

Discover Unique Brands and Experiences

Dive into a world of new brands with the app's Brand Finder, Gift Finder, and Check It Boxes. Engage with LBB’s curated giveaways and free experiences, offering access to some of the internet’s most talked-about brands. Become a part of a vibrant community through events tailored for home decor enthusiasts, beauty lovers, and foodies. Enhance your lifestyle by exploring what's cool or following expert reviews on products and trends.

Navigate Cities with Curated Guides

If you're exploring new areas or seeking fresh adventures in familiar neighborhoods, LBB's City Guides provide detailed recommendations. Discover hidden gems in your neighborhood or other cities, from the best eateries to unique shopping destinations. These guides ensure you always have access to exciting places, making every city visit an adventure in itself.

Influencer Insights and Latest Trends

Stay ahead of the curve with exclusive launches and influencer insights. Discover home tours showcasing stunning celebrity homes and dive into the lifestyle secrets of personalities like Mallika Dua and Devika Narain. With LBB, you can keep updated on the latest trends at popular high street and offline stores, ensuring you're always in the loop with what’s new and noteworthy in the lifestyle sphere.

What's new

Explore your favourite cities quickly and easily with a new city switching option!