How to Add Link Stickers to Instagram Stories?

How to add a link to an Instagram Story

Now, let's go over the process of adding link stickers to an Instagram Story.

First, on your home screen, swipe right to begin creating a new post. Ensure that you're making a Story, not a standard post. Choose an existing image or video, or take a new one. Once you're satisfied with it, it's time to add the sticker.

Take this image of a cat inside a pop - up tent as an example. We'll be adding a link to the product page for it.

Step 1: Tap the sticker icon in the top right corner. It appears as a rounded square with a smiley face.

Step 2: Among the various sticker options, locate and select the link icon.

Next, input your link. To streamline the process, have your link pre - copied to your clipboard.

You can tap See Preview to verify that the link directs to the intended destination.

After that, tap Customize sticker text. Here, you can modify the link's display text; if not, it will default to the name of the linked website.

Tap Done. The link sticker will now be visible on your post. You have the option to drag it to another location within your Story, resize it, or tap on it to alter the text style. It's advisable to position the sticker within the "safe zone" in the center of the post.

You've completed the process! Now you can share your Story.

If you wish to add several links, you can either create multiple link stickers for a single Story slide or create additional Story slides, each with its own clickable link.

Spice up your CTA

Now that we've learned how to modify the text of link stickers, let's explore how to optimize that text.

The secret to crafting an excellent Call to Action (CTA) with your link text lies in keeping it concise and engaging. The longer your CTA, the tinier the text will appear, so aim for brevity and boldness.

For maximum impact, limit your CTA to just two or three words, as demonstrated by the brands in their Instagram Stories.

If you're an e-commerce brand, a straightforward "SHOP NOW" can be highly effective, particularly when you're directly presenting a product in your Instagram Story. It provides the most direct route to turn a viewer into a customer.

Take Holo Taco nail polish, for instance:

For e-commerce brands, another excellent approach is to prompt potential customers to discover more about the product. This is especially useful when there are numerous benefits to highlight that can't be fully covered in a single Instagram Story.

Natural Patch, as an illustration, utilized the phrase “LEARN MORE” to entice consumers to understand how their mosquito - repellent patches function.

Again, another short but punchy CTA is a simple “GET OFFER” if you’re promoting a deal, like how Good Food meal kits did in this Instagram Story.

Moreover, you can add a touch of your unique personality to the CTA, as long as it suits your personal or corporate brand. Lifestyle influencer and blogger Mary Orton often posts links to the products she uses and endorses. Her CTAs are typically as humorous, sardonic, and clever as she is, effectively reflecting her distinctive style.

Keep in mind that your Call to Action (CTA) should seamlessly flow from your Instagram Story. The Story serves to convey your message and highlight your product, service, or other offering. The CTA then prompts viewers who were engaged by the Story to take the next step.

When unsure, always opt for brevity, simplicity, and boldness in your CTA.

Power up your Instagram Stories with sticker links

For much of Instagram's existence, adding links has been an awkward and exasperating process. Many of us recall trying to maximize the use of the link - in - bio or eagerly waiting to gain access to the swipe - up feature.

Today, with link stickers, Instagram Stories offer the ability to direct followers precisely where you want them. Whether it's to a product page, an article, a Twitch stream, or your TikTok account, these stickers provide a means to connect your audience to all your online platforms.

Pro tip: Experiment with our Instagram video editor to create eye - catching IG Reels and Stories more efficiently.