Aaro Ananda - Bengali culture celebration & exploration

Aaro Ananda, a project by the ABP Group, showcases the rich tapestry of Bengali culture encompassing literature, music, cinema, theatre, food, fashion, and travel.

You can explore the most recent editions of the six Pujabarshiki magazines. In addition to the annual Puja publications, there are four Bengali magazines that highlight various facets of life; you can enjoy entertainment insights in Anandalok, celebrate femininity with Sananda, delve into literature along with current events in Desh, and immerse in childhood nostalgia through the children’s magazine Anandamela, cherished by countless generations of Bengali youth.

There are captivating features including games, photo galleries, updates on science, snippets of knowledge and news, blogs, and looks back at memorable front pages from Anandabazar Patrika, among other offerings. To embark on a unique adventure, download the app now.

Aaro Ananda — New App From ABP Group. Read, Watch, Listen & Celebrate All Things Bengali

Aaro Ananda is a unique initiative by ABP Group to bring a vast range of Bengali content on one platform. The app is available for both Apple and Android devices

ABP Group has come up with a new digital platform, 'Aaro Ananda', a unique initiative offering all things Bengali. 

From literature, music, movies and theatre to cuisines, fashion and news — the app captures everything connected to the Bengali ethos and has something for all.

It’s a great opportunity for you to read, watch and listen to celebrate every aspect and nuances of Bengali culture.

The app is available for both Apple and Android devices. 

What To Find On Aaro Ananda App 

From engaging games and a science section to albums of old photos and a knowledge corner, there are interesting sections catering to all.

For news buffs, there is daily news, more news, and the stories behind and beyond the news.   

Avid readers of Anandabazar Patrika can check out the famous front pages published on important dates in the past, and also read the day’s news in the e-paper. 

There are blogs to read, and podcasts of your favorite programmes and Bangla songs by popular artistes to listen to. 

Aaro Ananda is also a one-stop destination for food and sports enthusiasts, and you can watch ABP Ananda Live on this app too. 

Not only news, the app also brings fiction — stories you have never read before.  

You can not only read select items from Desh, Sananda, Anandamela, Unish Kuri or Rabibasariya especially showcased on the platform, but also access all Bangla magazines published by the ABP Group, as the app brings Sananda, Anandalok, Patrika, Desh, Anandamela and their Puja Special editions to your fingertips.

There is a reader section too, where you can contribute your own write-ups. 

And last but not the least, there is a special offer to buy any book of your choice from the Ananda Publishers site.