98 Live, a sua rádio do bem! - Multiplatform music experience

Founded in 1969, we embody innovation at our core. We were pioneers in introducing stereo FM broadcasting to Latin America.

During the 1980s, amidst a landscape dominated by major music labels, we launched Rock Brasil, which helped numerous bands gain prominence in the genre.

In 2015, we achieved a milestone by launching Brazil’s first WEB RÁDIO TV. By 2017, we expanded our offerings to include unique content for pay television as well.

This marked the beginning of a new programming format—creating a genuine multiplatform experience—by delivering live and simultaneous broadcasts across Radio, TV, and the Internet.

Our services extend to 237 cities in Minas Gerais through 98FM and Claro TV (NET), while also reaching a global audience with 98Live.

Core Content Sections：

1. **News and Information

2. **Sports Focus

3. **Entertainment and Lifestyle

4. **In-Depth and Interactive Content

Communication and Interaction Channels：

1. **Mobile App**: Provides the "Baixe Nosso Aplicativo" (Download Our App) service, allowing users to access full content, watch live broadcasts (such as "Ao Vivo na 98"), and receive local notifications. It serves as the core mobile portal.

2. **Social Platform Matrix**: Establishes official accounts on platforms such as Instagram, Twitter (X), Facebook, and YouTube, divided into the "Rede 98" main account and the "98 News" information account, covering different content focuses and making it easier for users to access fragmented information through social channels.

3. **Live and On-Demand**: Supports the "Ao vivo" (Live) feature, allowing users to watch live broadcasts of sports events, press conferences, and cultural events, as well as on-demand access to past programs (such as "98 Dá O Play" and "Graffite").

Core Advantages：

1. **Strong Regional Attributes**: Deeply integrated with BH and Minas Gerais, content closely aligned with residents' daily lives, such as water outage notices, school registration, and local sports team news, better understands local user needs than national platforms.

2. **Diverse Content**: From breaking news to in-depth commentary, from sports events to cultural entertainment, from practical guides to legal and political news, it covers the full range of user needs across "information + life + interests" without switching between multiple platforms.

3. **Combination of Interactivity and Practicality**: Featuring live streaming and interactive commentary, it also provides practical information on school enrollment, financial management, and event participation, balancing the dual value of "information acquisition" with "life services."

FAQs：

1. **Q**: Can I use its service outside of Minas Gerais, Brazil?

**A**: Yes. It covers 237 cities in Minas Gerais through 98FM and Claro TV (NET), and also serves a global audience through 98Live, allowing users worldwide to access its content.

2. **Q**: Can I only watch its live sports events on TV?

**A**: No. You can download its dedicated mobile app to watch live content like "Ao Vivo na 98"; you can also watch live sports events through its social media accounts on Instagram and YouTube, or through channels like 98Live.

3. **Q**: How can I quickly get information about water outages in Minas Gerais?

**A**: You can download its mobile app, which will push local notifications to keep you informed about local life information such as water outages; you can also follow its "98 News" information account, which focuses on informational content and is likely to post such useful notices. 

4. **Q:** Can I still watch past episodes of "Graffite" if I missed them?

**A:** Yes. It supports on-demand viewing of past episodes. For episodes like "Graffite" and "98 Dá O Play," you can find the on-demand entry through their respective streaming channels.

5. **Q:** What makes its content special compared to national platforms?

**A:** It has a strong regional focus, deeply integrated into the local areas of Belo Horizonte and Minas Gerais. It pushes content closely related to residents' daily lives, such as water outage notices, school registrations, and local sports team news. Compared to national platforms, it understands the actual needs of local users better.

6. **Q:** Which channel is more suitable for quickly obtaining fragmented entertainment information?

**A:** We recommend using its social media matrix. It has accounts on platforms such as Instagram and Twitter (X), as well as the main "Rede 98" account, providing convenient access to various fragmented entertainment and other information.