Moj A1 - Mobile service provider

My A1 is your central place for managing all of your A1 services quickly and easily. The new interface makes it even simpler to keep track of your spending, bills, and active services. Explore everything that A1 has to offer in the new categories, send and activate free Internet, transfer units, or manage your A1 TV. The My A1 application is accessible to all users, regardless of the A1 service they utilize (whether on vouchers, subscription, landline, Homebox, etc.).

How does gamification marketing work?

Gamification is the use of game elements in non-game contexts. When used correctly, it can be an extremely powerful tool for marketing and customer engagement. Games are designed to be fun and addictive. So when you use gamification in your marketing campaigns, you’re tapping into those same principles to make your campaign more successful.

There are a few key elements that make up a successful gamified campaign. First, you need a clear goal or objectives. What do you want your campaign to achieve? Second, you need engaging content that will actually get people to play your game. And lastly, you need a way to measure success so you can determine whether or not your campaign was successful.

The Moj A1 trivia design

A1 Slovenija is a telecommunications company that created an app called Moj A1. This app is at its core a self-care app. With its help, users can keep an eye on their data, minutes and messages consumption, their additional expenses etc. They can pay monthly bills, change their price plans and activate or deactivate different options (for data, content etc.).

With all that in mind, the marketing people at A1 Slovenija were facing a challenge. They wanted to increase the number of active users, they wanted customers to develop a habit of visiting the mobile app multiple times. What better way to use a simple Trivia game type?

Moj A1 Trivia games were fun and engaging while also simple enough for users to learn more about the app’s functionalities. The Trivia game didn’t require any special preparation. Only a couple of questions, a little design modification for the mobile and app and some prizes!

Like a carrot to a donkey, a prize to the customer

Using prizes as a reward boosts the number of players participating in the campaign. The prizes may be any kind: expensive or cheap, a discount code, gift card, something physical that you can touch or anything else. A1 Slovenija created 3 trivia games and each of them was live for one week. To engage more people, they chose the approach where each trivia game had 11 winners every week. The grand prize was a free HBO MAX subscription for 12 months, and for the other 10, a warm blanket. At the end of these three weeks they also picked a final winner, whose reward was an LG soundbar.

Features that you will find beneficial include:

- Prepay tariffs for 3 or 6 months directly through your account or bank card (for prepaid users only).

- Send, receive, and activate 24 hours of free internet.

- Discover security-related services and activate A1 Home Assistance, SafeNet, Screen Insurance, or A1 Internet Protection for peace of mind.

- Change your tariff monthly with a few clicks and no additional charges.

- Monitor your current consumption and remaining units.

- Conveniently access and review monthly bills for the last 6 months with free credit or debit card payment options.

- Purchase vouchers via a subscriber account or webshop to renew your prepaid account or any other prepaid account.

- Swap minutes or text messages for megabytes and vice versa in the Moj A1 app.

- Buy digital gaming vouchers within the My A1 app and pay for them through your A1 account without using credit cards.

- Activate A1 TV, easily switch basic packages, or activate additional ones. Customize your content and adjust the number of screens for TV viewing.

- Solve fixed services-related issues independently using the Digital Technician feature in the Moj A1 app. For queries related to tariff activation, consumption, or other services, consult our chatbot Nikša.

- Stay surprised with special discounts and benefits whenever available.

How to get started:

1.Download and install the Moj A1 application.

2.Use mobile internet instead of Wi-Fi.

3.Log in automatically using your number.

4.Non-mobile users can log in with their username and password.

5.Review the introductory screens to discover the functionalities within the My A1 application.

When using the My A1 application on the A1 network, there is no data traffic consumption. Remember, the available functionalities may vary depending on the A1 service you are using.