BWS - Deals & Delivery

Discover what's available on the BWS App:

SAVE ON YOUR FAVORITES WITH APPY DEALS

The title speaks for itself. Find discounts on the app. But there's more! These deals can also help you snag fantastic prices while shopping in-store, making them even better.

BWS ON DEMAND DELIVERY AND REAL-TIME TRACKING

We're rapidly broadening our service to get your favorites right to your door. Check the app to confirm if you're located in a BWS delivery region.

PICK UP IN STORE

Pressed for time? Place your beverage orders through the BWS App for pick up at a nearby location in just 30 minutes across over 1,400 stores. Now that's quick and convenient!

EVERYDAY REWARDS

1.Connect your Everyday Rewards card with your BWS account for added benefits every day.

2.Enhance and gather points on Everyday Rewards promotions while shopping via the BWS APP.

3.Accumulate points with each purchase, monitor your point status, and receive a $10 discount on a future shop once you hit 2000 Everyday Rewards points.

A VARIETY OF CLICKABLE BEVERAGES (AND MORE)

1.Appy deals：Access wonderful savings in the app and at the store with BWS。

2.Experience fast and secure checkout processes.

3.Monitor online orders and review your Everyday Rewards points effortlessly.

4.View your order eReceipts any time here.

5.Have questions? Communicate with us via ChatBot.

6.Personalized benefits：Easily reorder previous purchases。

7.Make secure and rapid payments using Apple Pay, Google Pay, or Paypal.

BWS is right at your fingertips. Download the app today!

For users aged 18 and over. Please choose to DrinkWise.

History

BWS began operations in June 2001 as a local neighbourhood bottleshop. BWS was a brand of the Woolworths Liquor Group which also included Dan Murphy's, Cellarmasters and Pinnacle Liquor. The freestanding liquor division of Woolworths was distinguished from the Woolworths Supermarket Liquor and Safeway Liquor stores, in that it stood alone from Supermarkets. The first BWS was opened in Cabramatta, Sydney, the site of a Woolworths owned Mac's Liquor Store. The Safeway brand including Safeway Liquor was later also rebranded Woolworths and Woolworths Liquor respectively.

In 2012, Woolworths Liquor and BWS shared all promotions, prices and specials between the two brands.[1] All 475 Woolworths Supermarket Liquor stores were rebranded to BWS by 2013, resulting in a network of 1,180 BWS stores after the rebranding.[2][3] These stores now operate as free standing BWS stores, financially and managerially separate from the adjacent Woolworths supermarkets. A handful are known to be adjacent to Coles Supermarkets, such as in Mount Warren Park in Queensland, Earlwood, New South Wales, Braybrook, Victoria, and Marion, South Australia

As of June 2014, BWS has over 1,200 stores Australia wide, a majority including the ALH Group sites. They recently have been buying and converting independent liquor stores such as Darlinghurst Cellars along Oxford Street near Hyde Park, Sydney. BWS owns several beer brands including John Boston, Tun, Arc Valley and Sail & Anchor through Pinnacle Drinks.[4][5]

As of 2017, BWS has over 1,300 stores Australia wide.[6] As of April 2019, BWS has 1,355 stores Australia wide.

In 2019, Woolworths restructured its alcoholic drinks business to form Endeavour Group, including BWS. Endeavour Group demerged from Woolworths Group in June 2021.

Advertising and branding

In 2023, BWS launched the "Refreshingly BWS" platform through creative agencies M&C Saatchi and media agency Carat. This initiative aimed to challenge traditional bottle shop norms and appeal to Gen Z and young millennials by embracing a cheeky and welcoming tone. The campaign encourages Australians to enjoy drinks their way, promoting a judgment-free and fun approach to alcohol consumption.[7]