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Be Group joins hands with Sun World to enhance the tourism experience in Vietnam

According to the strategic cooperation agreement, Be Group and Sun World will focus on three main areas of cooperation to leverage the strengths and advantages of the two brands.

Ms. Vu Hoang Yen, CEO of Be Group and Ms. Nguyen Huong Giang, CEO of Sun World signed the Memorandum of Understanding on Strategic Cooperation

Be Group officially signed a Memorandum of Understanding on Strategic Cooperation with Sun World to promote local tourism in the Vietnam market, digitizing business, and tourism promotion activities to bring greater value to customers.

According to the strategic cooperation agreement, Be Group and Sun World will focus on three main areas of cooperation to leverage the strengths and advantages of the two brands.

Regarding communication, Be Group and Sun World will implement the “beWorld” project to promote Vietnam’s two leading transportation and tourism brands to tourists in at least five localities nationwide in 2024. Within the framework of the project, the two sides will have activities to promote local tourism to their 25 million customers base, facilitating domestic tourist access to local tourist attractions in a much more creative and innovative way.

In terms of technology, Be Group will integrate and build new digital services, starting with the service of selling e-tickets for Sun World entertainment and sightseeing on the multi-service platform be, along with diverse payment methods. At the same time, Be Group also develops and integrates digital experiences for tourists visiting Sun World’s facilities in the future. The digital technology solutions are expected to help simplify Sun World’s advance ticket booking procedures, create favorable conditions for customers to plan their trips easily, and provide tourists with a smooth online-to-offline travel experience.

In addition, Be Group will also become the transportation partner at amusement parks under the Sun World system nationwide, which expands ride-hailing services to tourist destinations as an indispensable part of the smart tourism trend. Through the partnership with the be platform, tourists can not only buy entertainment tickets and book transportation to and from the Sun World tourist areas with reasonable prices and safety, but also easily search for and share information with friends and family.

Sun World is a world-class entertainment brand that Sun Group has invested in Vietnam’s leading tourist destinations, featuring six amusement parks and tourist areas, including: Sun World Ba Na Hills, Asia Park (Da Nang), Sun World Fansipan Legend (Sa Pa, Lao Cai), Sun World Halong (Ha Long, Quang Ninh), Sun World Hon Thom (Phu Quoc), and Sun World Ba Den Mountain tourist area (Tay Ninh).

Meanwhile, Be is the most advanced Vietnamese technology business in the transportation services sector, holding 35% of the market share in the ride-hailing segment with many advantages in customer scale, technology platform, and huge partner network. Be has ten million regular users who has daily and weekly transactions. Be is the platform with experience operating and providing over 15 services, including transportation services such as cars, motorbikes, taxis, buses, and airline tickets at the top scale in Vietnam. Be’s ambition is to become the number one consumer platform, serving all the daily essential needs of 20 million customers in Vietnam. After 5 years of development, the be platform has reached more than 100 million downloads. In the first 10 months of 2023 alone, be has operated 100 million rides serving Vietnamese users. Be’s partner network currently has more than 50,000 businesses nationwide across a wide range of industries and sizes, from food to retail, technology, telecommunications, payment gateways, and the largest banks in Vietnam.

Be Group and Sun World join hands to accelerate the digital transformation journey of Vietnam’s tourism industry

Regarding on the cooperation agreement, Ms. Vu Hoang Yen, CEO of Be Group shared: “The search volume for Vietnam’s tourism via Google’s market trend tracking tool has increased sharply in the first and second quarters of 2023, ranking 7th in the world. With the growth momentum and the unified efforts of many stakeholders, Vietnam’s tourism industry has reached several goals this year. One of Be Group’s priority strategies is to cooperate and share strengths in technology platforms and operations with partners to bring superior value to customers. Therefore, it is an honor for us to have the opportunity to sign a cooperation agreement with Sun World so that the two sides can collaborate to do business, run operations, and keep creating new products to bring exciting and useful experiences for customers on both sides.” As digital technology plays an increasingly important role in developing tourism globally, the cooperation between Sun World and Be Group promises to bring many engaging experiences and preferential prices for customers on both sides, contributing to elevating the strength and position of the two brands. This marks a step forward in accelerating the digital transformation journey of Vietnam’s tourism industry, contributing to increasing customer experience and elevating the digitalization of Vietnam’s tourism industry on par with other regional countries.

Sun World Ba Den Mountain

Discussing the Strategic Cooperation, Ms. Nguyen Huong Giang, CEO of Sun World, said: “Alongside investing in a system of high-class products and services, Sun World also pays special attention to enhancing customer satisfaction and experience at every touch point. The partnership with Vietnamese transportation brand Be Group is one of the steps to improve the quality and services of domestic tourism while bringing new and unique values and experiences for customers. We hope the two sides will join forces to support each other in developing and elevating their brands while contributing to accelerating the digital transformation of Vietnamese tourism.”