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“SPRING IS HERE!”: MEANINGFUL WISHES FOR THE YEAR OF THE DRAGON, THAT EVERYTHING WILL GO AS WISHED

Spring is bustling everywhere, bringing with it abundant life and all wishes for good luck. What do you wish for yourself and your loved ones in the lucky charms you hand over to welcome the new spring?

Picking lucky charms at the beginning of the year - A meaningful Tet custom to welcome a prosperous new year

More and more traditional customs are being enthusiastically accepted by young people in recent years, especially during major festivals. It is not difficult to see Ao Dai walking around the streets at the beginning of the year. Temples and pagodas are also "checked in" more by young people, who eagerly visit to burn incense and receive lucky charms, praying for a year of peace and luck.

Picking lucky charms at the beginning of the year from a traditional custom has now become diverse with many youthful variations, closer to modern life. This year, lucky charms with eye-catching colors, carrying the energy of "transforming into a dragon" are meaningful gifts that each person gives to themselves and to those around them.

As a reminder of that interesting "insight", The Coffee House has just launched the collection "Spring Comes Up!", encapsulating the belief in "transforming into a dragon" in three charms for a prosperous year: Wealth - Beauty - Love.

Three lucky charms from The Coffee House's spring garden: Ting Ting Charm, Yeu Yeu Charm and Xinh Xinh Charm.

Join The Coffee House in picking lucky charms with the "Spring Comes Up!" Collection

If in Tet 2023, The Coffee House "released" good luck with the "Cau Toan Keo Thom" collection, this year the brand has transformed into a ripe, fresh spring garden, with three lucky charms waiting for people to pick.

Gathering typical ingredients of Tet holiday: kumquat, pink grapefruit, tangerine,... with the main red and yellow colors, the "Spring Comes!" collection is bustling with Tet atmosphere right from the vibrant look. Whether you are a fan of the Hi-Tea healthy product line or a tea lover, you can find your favorite flavor in this collection. The three drinks are also suitable choices for gathering at the beginning of the year, or to "refresh" after the dense parties after the recent Tet holiday.

With an eye-catching bright yellow color, Oolong Tu Quy Kim Quat Buoi Hong is called Loc Ting Ting by the brand. The base of Oolong Tu Quy has the fragrant scent of spring, mixed with pure kumquat juice and pink grapefruit segments rich in vitamins. This is definitely a choice that customers will love, because wishing for fortune in the new year is a common "insight" of all of us.

THE COFFEE HOUSE RESPONSE TO THE GLASS BREAKAGE INCIDENT DUE TO A TORNADO AT THE COFFEE HOUSE STORE IN THAI HA, HANOI

On the evening of April 20, 2024, Hanoi experienced a thunderstorm with hail, causing broken glass at the Viet Tower building - 01 Thai Ha, where The Coffee House (TCH) rented a business location. This natural disaster caused a number of customers and employees to be injured to varying degrees. As soon as the incident occurred, TCH immediately took the injured to the hospital for treatment. At the same time, it actively coordinated with the authorities and the Viet Tower Management Board (the lessor and operator of the building) to determine the damage and propose support options.

Specifically, at the time of the incident (April 20), the evening shift staff at TCH Thai Ha immediately evacuated customers to the warehouse for shelter. After that, the store representative took all 04 employees and 03 injured customers to the hospital and paid in advance all hospital fees incurred during the first period. The store temporarily stopped operating at 9:00 p.m. the same day. We also promptly notified the management board of Viet Tower building, reported to the police, and supported the investigation of the scene. On April 21, all employees and ⅔ of customers were discharged from the hospital. The store staff acted quickly, urgently and promptly to minimize damage.

In the case of Ms. H.M.L (name withheld), she needed to continue treatment as prescribed by the doctor. During that process, TCH representatives were regularly present at the hospital and visited her family. At present, TCH is prioritizing the treatment with the family. We have proactively proposed a support plan and are waiting for the family's response. We wish her a speedy recovery. In addition, TCH has sent a letter confirming the damages to the Management Board of Viet Tower - 01 Thai Ha and are working together to propose support plans for each party.

TCH is very sorry for the case of customer M.L and sincerely sympathizes with the difficult circumstances of her family. With this unfortunate incident, TCH always prioritizes the health of the customer as well as respects the privacy of the customer's family during the treatment period. We are still working with the family to overcome this difficult period.