Sweet&Coffee - Loyalty program & rewards

Introduction：

The Sweet & Coffee official app for Android enables users to conveniently access benefits and track their status in real time. It allows you to recharge your prepaid balance, receive news and promotions, find local information, monitor your consumption records, and more.

Each consumer account has a specific setup. From the moment you register, you have three months to convert your consumption into stars. For every $20.00 spent, you earn 1 star. Each star is valid for 12 months, and all earned stars contribute to your balance, which can be used to offset purchases at Sweet & Coffee. 

Diverse Products：

- Specialty Drinks: Frappelatte Cafe Intenso, etc.

- Desserts and Snacks: Brownie Coffee Sundae, Yogurt Griego Sweet & Coffee, etc.

- Healthy Options: Gluten-free, nutritious and healthy desserts to meet various dietary needs.

The more stars you accumulate, the greater your balance:

• Coffee Bean Level

  1 to 20 stars: each star equals $1.00

• Silver Grain Level

  21 to 40 stars: each star equals $1.50

• Gold Grain Level

  41 stars and above: each star equals $2.00

Whenever you visit your favorite location, make sure to present your code to either accumulate or redeem customer benefits.

App Features include:

· A loyalty program

· Geolocation to find your nearest locations and favorites

· Real-time tracking of stars and accumulated balance

· News and promotional offers

· Prepaid balance top-ups

· Tracking for consumption, stars, and prepaid balance

· Push notifications

· Instructional videos on how to navigate the program

Brand Philosophy：

We emphasize emotional connections with our customers, prioritizing the experience of "every cup of coffee, every dessert, every smile." Our brand nicknames reflect our close relationships with customers.

NUESTRO CAFÉ & NUESTROS DULCES

## NUESTRO CAFÉ Ecuador's diverse ecosystems allow coffee cultivation to spread throughout the country. Our **Sweet & Coffee®** coffee is a blend of carefully selected high-altitude Arabica beans, achieving a perfect balance of aroma, acidity, and flavor.

## NUESTROS DULCES Our desserts are all based on delicious family recipes, which we'd like to share with you. Our extensive menu caters to different times of the day—enjoy corn cakes for breakfast, cheesecake after meals, and afternoon coffee paired with cinnamon sticks.

FAQs:

1、Q: How does the design of the star rating system (coffee bean grade → silver grain grade → gold grain grade) influence user spending behavior and brand loyalty?

A: The tier differences (1 star for $1 → $2) create a "stepped incentive," incentivizing users to increase their spending frequency or amount to reach higher tiers. This design transforms short-term transactions into "long-term goal pursuits" and reinforces user reliance on the brand through "tier privileges": High-tier users not only receive more benefits, but also are less likely to switch to competing products due to "sunk costs," thereby increasing repurchase rates and loyalty.

2、Q: What user operation logic is behind the "three-month deadline to convert spending into stars" after registration?

A: The three-month deadline is the "activation window" for new users—creating "time pressure" to encourage registered users to complete their first purchase and develop a habit within a short period of time, thus avoiding "download and fall asleep."

3、Q: How can we improve consumer benefits through the app? 

A: Users can accumulate stars through frequent consumption to upgrade their levels (from coffee bean level to gold particle level). The higher the level, the more balance a single star can be redeemed for. At the same time, pay attention to the promotional information and news pushed by the app, and participate in activities in a timely manner to obtain additional benefits.