Oriflame - Shopping made easy & fun

Shopping with Oriflame has become more convenient than ever. With a revamped design and efficient navigation, we aim to enhance the experience for both new and existing Oriflame members.

By combining familiar features with fresh and exciting updates, such as an upgraded digital eCatalogue, we aspire to make your experience with us both easier and more enjoyable than before.

The science of performance

Beauty

With more than 50 years of experience in cosmetics, we are experts in the beauty and wellbeing of the skin and hair. The knowledge we have gained along the way is vast – and our areas of specialisation include everything from skin biology and physiology to, phytochemistry, skin analysis, clinical evaluation, formulation development and beyond.

Science is at the foundation of our commitment to creating innovative wellbeing and beauty products that are performing, safe and responsible – and that consumers can trust and believe in. Oriflame employs more than 100 scientists and experts who work in-house at our four R&D Centres.

With technical expertise in such diverse areas as ingredient research, nutritional science, bio-chemical engineering and more – our experts share a passion for discovery and for applying science to create and deliver unique, innovative solutions.

Quality ingredients

We select only those ingredients with excellent track records of safety, quality and performance for our products. Each ingredient serves a purpose, with nothing unnecessary added to our formulations.

Formulation design

We have a long history of successful cosmetic development in Oriflame, and this experience is at the core of the formulation principles used in product design. Our formulation chemists work to the highest standards in-house in our lab, to deliver products with real results you can see, feel and measure.

Performance evaluation

We use state- of- the- art clinical instruments and sensory techniques to measure product efficacy in-house during development, while many clinical, consumer and sensory studies are conducted externally to validate performance and support claims. These studies are carried out with diverse groups of panellists that represent the different skin needs of our global customer base.

Our experts also look to the most robust scientific literature to further support product benefits, and before any claim is approved it is reviewed to meet EU and local standards of substantiation.

Active technology development

We are meticulous in our exploratory research of plant actives and their effect on skin to develop our most performing skincare technologies.  Our research scientists conduct in vitro profiling of plant actives and ex vivo testing on human skin to identify the skin cell types impacted and the key benefit delivered, and to model the penetration of an active through the skin layers.

Nutrition

We have a highly skilled team of scientists working in-house to develop a range of nutritional products including supplements, gut health and protein-based products, meal replacements for weight management and more.

Our product development and nutritional research are guided by the Nutrition Council and Scientific Advisory board. Our team features dietitians, nutritionists and formulation scientists, with expertise spanning everyday wellness, women’s health, active nutrition, weight wellness and holistic wellbeing.

Nordic Diet inspiration

The principles of the Nordic Diet inspire the nutritional advice we give and the products that we offer. The Nordic Diet, renowned worldwide for its many health benefits, promotes eating fresh, whole foods which are locally sourced, sustainably farmed and seasonally harvested.

Beneficial ingredients

We only ever formulate with ingredients at optimal doses to support dietary intake and with proven health benefits. Bioactives and ingredients are underpinned by the most up- to- date science and the expert opinion of our Nutrition Council.

Tailored nutrition

Our experts tailor products to meet nutritional needs and design every product to be safe and compliant. We also strive to offer a delicious sensory experience in every product, as we understand good nutrition is most impactful when it tastes good

Our Product Offering

From our innovative formulas to our results-driven skincare, playful colour cosmetic, easy-to-use wellbeing supplements and modern packaging – all Oriflame products are designed for one reason: to help people on their wellbeing journey. No matter where our consumers or Brand Partners are on their journey – or where they want to go – we encourage our community to explore our product portfolio, to find what works best for them, whatever their wellbe

Wellness

Holistic wellbeing solutions to improve body, beauty and mind – working from the inside out, plus outside in. Our products comprise everything from vitamins and dietary supplements to nutritional shakes, weight management and wellbeing products.

Skincare

The path to healthy skin, featuring our advanced anti-ageing skincare products with scientifically proven results, full range of moisturisers, cleansers, toners, face masks, hand care, acne treatments, sun protection and male skincare.

Colour Cosmetics

This is all about self-expression and self-confidence. Looking great and feeling great, whatever the occasion and whatever your personal style. Lipsticks, foundations, eye liner and eye shadows, mascaras, powders, bronzers and nail products.

Fragrance

Focused on boosting mood and elevating emotions, our fragrance category includes perfumes, colognes, eau de toilettes, aromatherapy oils and body sprays.

Personal Care

The path to self-care starts here. Toothbrushes and toothpastes, bath and shower gels, bar soaps, deodorants and foot care.

Hair Care

Products that promote a healthy scalp and hair and deliver salon-level styling results. We have a broad range of shampoo and conditioners and styling products for all hair types and hair goals.

Accessories

The finishing touches! Beauty tools, fashion accessories, wellness accessories, men’s accessories, and jewelry.