KFC - Доставки България - Order food & earn rewards

Order freshly made meals for your home using our KFC app – it's quick, simple, and convenient. Sign up or log in to the app, select your favorite dishes, and take advantage of exclusive discounts, promo codes, and specially priced items only available through the application. Join the KFC club, earn points, and enjoy discounts of up to 12%.

Features:

• Promotional offers - unique products at special prices available exclusively through the mobile application.

• Discount vouchers - create an account or log in to access hidden coupons as well.

• KFC Club - join the KFC club, make purchases, and accumulate points. Benefit from a discount of up to 12%.

• Online transactions - pay with debit or credit cards directly via the app.

• KFC Locations - find and navigate to the nearest KFC restaurant, where you can enjoy delicious hot meals, complimentary Wi-Fi, and a welcoming atmosphere, with support from Apple and Google Maps.

• KFC Tracker - monitor the status of your order in real-time.

Your input is essential for enhancing our app! We appreciate your feedback on any suggestions or issues.

Colonel Sanders, founder of the renowned fast-food chain KFC

Achieved success at the ripe old age of 88, becoming a household name known as "Kentucky Fried Chicken" with over 10,000 locations worldwide. Despite experiencing thousands of failures, Sanders declared, "One success is enough."

For decades, Sanders held various jobs, including electrician, ferry driver, railroad worker, and insurance agent. However, his willingness to experiment failed to bring him success, leading him to a cycle of job hunting and retraining. By the time he retired at 66, his career had remained stagnant. Undeterred, he traveled the United States selling his unique marinated fried chicken recipe (based on the original chicken) and related technology, earning royalties from it. During his sales journey, Harland faced countless rejections but never gave up. Finally, he found validation with his 1,009th customer, launching the KFC chain. Within just 10 years, Harland was already 88 years old. Thanks to his unwavering perseverance and conviction, his name is now known worldwide. Harland's secret recipe established KFC's leading position in the fast food industry. Even after several setbacks, KFC remains one of the world's leading fast food brands.

Now part of Yum! Brands, KFC has over 26,000 stores worldwide and reported annual revenue of US$31.37 billion (approximately HK$246.3 billion) last year.

Until the age of 87, Harland was a complete failure. Yet, despite 1,008 failures, he remained willing to try again, the 1,009th time. Ultimately, he grasped the key to success, ushering himself in a broader world. He once shared the secret of success with his employees: "Although I have experienced more than a thousand failures, as long as I succeed once, my life will be worth it."

Can KFC's "Re-Colonelization" strategy, aimed at rejuvenating its brand and winning back the hearts of millennials?

According to a recent survey, nearly 60% of American millennials no longer eat KFC. Furthermore, since 2005, KFC has closed nearly 1,200 underperforming US stores. These factors indicate that KFC is slowly losing market share among young people. Re-winning the hearts of this generation has become a pressing challenge for KFC.

At a press conference in New York on Monday, KFC US President Jason Marker announced the "Re-Colonelization" strategy, which aims to put KFC founder Colonel Harland Sanders back at the heart of the brand. Yum! Brands, KFC's parent company, is reportedly investing $185 million to help the world's largest fried chicken chain return to its prime.

This "Re-Colonelization" strategy will cover all 4,200 KFC restaurants in the United States and includes:

Fried Chicken Mastery Certification—retraining all KFC employees on the principles and methods of Colonel Sanders' original fried chicken; ensuring that every KFC restaurant is prepared by a real chef.

Colonel Taste Guarantee—if customers are dissatisfied with their food, they can request a re-order.

"For everyone familiar with the taste of KFC, we've strayed somewhat from our roots over the years. Now, KFC is returning to our founder's most challenging yet most accurate fried chicken recipe. We will ensure that every KFC chef is trained in the authentic ingredients and methods of Colonel Sanders' fried chicken, striving to establish KFC as the most famous fried chicken," explained KFC's Chief Marketing Officer in a press release.

Also, at the press conference, KFC unveiled its standard fried chicken production process. KFC's US Executive Chef Bob Das demonstrated the entire process for actress Rachel Dratch. While completely public, KFC's secret Colonel's seasoning is certainly not included.

▲ KFC USA Head Chef Bob Das demonstrates the fried chicken-making process to actress Rachel Dratch.

In fact, this isn't just the first step in KFC's "comeback" plan. The "Colonel-Centric" marketing campaign began last year: from renovating and upgrading KFC restaurants, increasing marketing spending, upgrading kitchen equipment in 98% of stores, to a series of advertising campaigns (including the return of Colonel Sanders)...this series of marketing initiatives demonstrates KFC's determination to attract the younger generation.