Good On You – Ethical Fashion - Sustainable brand ratings & alternatives

Good On You serves as a reliable platform for evaluating sustainability in the fashion and beauty industries. Join over a million users globally who are utilizing Good On You to shop mindfully and foster a sustainable future.

The Good On You application empowers you to effortlessly assess your favorite brands based on important sustainability issues. With the app, you can uncover better alternatives, enhance your decision-making skills, and access exclusive deals from top brands.

Explore thousands of brands evaluated according to our detailed rating system. Each brand is given a straightforward rating ranging from “We Avoid” (1) to “Great” (5), along with specific scores reflecting their impact on people, the environment, and animals.

If the brand you’re interested in isn’t currently listed, just click a button and we’ll provide a rating! Moreover, if your preferred brand doesn’t meet the standards, utilize Good On You to discover more sustainable options that align with your demands. You also have the opportunity to influence brands by sending them messages, encouraging them to improve.

Just window shopping? Good On You stands as the premier source for sustainability insights: utilize the app for tips, guides, curated lists, and stay informed about key trends in the fashion and beauty sectors.

**At a glance**

Learn how countless brands impact individuals, the planet, and animals, with new brands added each month.

Unearth new, more eco-friendly fashion and beauty labels.

Benefit from exclusive offers from highly-rated brands when making better choices.

Stay updated with news, tips, and style recommendations from the fashion and beauty world.

Express your opinions by providing feedback to brands.

**Track the performance of your entire brand portfolio**

- Gain a comprehensive view of your retail portfolio's sustainability performance.

- Leverage brand rating insights to optimise leasing decisions and help tenants improve.

- Help shoppers make more responsible choices and future-proof your business.

FAQs:

1、Q:What is Good On You’s purpose?

A:Good On You was created to use the power of people’s choices to drive a sustainable future. We aim to make sustainable shopping easy for millions of people around the world by being the best, most trusted source for brand ratings, articles and expertise on more sustainable fashion and beauty.

Good On You contributes to UN Sustainable Development Goal 12: “Ensure sustainable production and consumption patterns”. Our recognized and trusted brand rating system supports this global mission, leading the way towards a more sustainable and fair retail industry.

2、Q:Who runs Good On You?

A:Good On You was founded in Australia in 2015 by a group of campaigners, business professionals, sustainability experts and tech developers to use the power of consumer choices to create a more sustainable future. Today we are a small but mighty team, spread all over the globe, who share a commitment to our purpose and vision for a better future.

3、Q:Why is Good On You important?

A:Many of us want to make more ethical, sustainable choices when we shop. But it’s hard to know the impact of brands on all the things we care about. There are thousands of products on the market, hundreds of sustainability issues, and there simply isn’t time for most consumers to do in-depth research on their purchases.

We know people care about working conditions, animal welfare and the environment, and we want to make it really easy for everyone’s shopping baskets to reflect their values.

Making sustainable choices doesn’t have to be a difficult challenge. Good On You makes it the easy option for millions of consumers around the globe.

4、Q:How does Good On You make a difference?

A:Good On You harnesses the power of millions of shoppers who want to shop to their values. We create direct impact every time a user buys from a better rated brand.

When a critical mass of users turn towards brands that avoid harm, we create a movement for change.

Brands that don’t improve their practices will begin to feel it in their hip pocket and will be forced to change. And people around the globe will enjoy a fairer and more sustainable future.

5、Q:How is Good On You funded?

A:Good On You is a social impact business that uses revenue from trading to drive positive change at scale.

So far Good On You has been made possible by founder contributions, crowdfunding campaigns, grants and seed capital from impact-driven investors.

Our ongoing income is derived from three main sources:

We connect top-rated brands to our large community of conscious shoppers with special offers, feature articles, newsletter spotlights and social media posts. Where content is sponsored, this is disclosed to users.

Some of our content contains affiliate marketing links. When you click on these links and visit an ethical brand’s online store, Good On You may receive a commission for any purchase you make. Note that we only work with brands rated “Good” or “Great” using our transparent rating methodology described here.

We offer access to our sustainability ratings data and expertise to retailers worldwide that are looking to assess, source and market more sustainable brands.

Please contact us for more information

6、Q:How does Good On You rate brands?

A:In short, we aggregate all the relevant public information available from company websites, Credible third party reports and certification schemes (like Fairtrade, Cradle to Cradle, World Fair Trade Organization (WFTO) Guarantee System and ISO 22716/Cosmetic Good Manufacturing Practices (GMP)).

We consult regularly with industry experts to keep our rating methodology up to date. Our ratings consider 1,000 data points across more than 100 key issues and indicators to give a fair and comprehensive assessment of a brand’s impact on people, the planet and animals.

Ethical shoppers demand transparency and we’re here to reward brands that are meeting consumer demands.

For detailed information on our brand ratings, please see How We Rate.

7、Q:Why does brand transparency matter?

A:Good On You’s use of public data to rate brands goes to the very core of our purpose to empower people’s shopping choices.

Brands should publish information about their supply chain and direct operations to increase accountability and drive improved outcomes for people, the planet and animals. Consumers have a right to know how a brand impacts on the issues they care about.

Good On You ratings consider information that has been published by brands as well as the industry’s leading indices, certifications and standards. We give greater weight to data that has been independently assured and couple this with indicators of sustainability performance, such as progress against targets.