FarminaGenius - Pet health management & coaching

Who is the Farmina Genius?

The Farmina Genius acts as your dedicated companion, assisting you in overseeing the health of your furry family members. Unlike a conventional genie from a lamp, there’s no cap on the number of requests you can make!

Your pets need your care and attention; however, affection alone cannot replace adequate health management. Sometimes, excessive love can lead to mistakes, such as overfeeding. With the guidance of the Farmina Genius Pet Health Coach, you can receive expert advice tailored to the health management of your cherished pets. By downloading the FREE Farmina Genius App, you can enroll your pets in the Pet Care Program. The Genius Pet Health Coach will work alongside a reputable veterinarian to implement a comprehensive 5-step wellness strategy aimed at ensuring your pet enjoys a healthier and longer life!

The Five Key Indicators

After extensive collaboration between our veterinary research team and several prominent universities, we have identified five crucial factors that should be monitored. These indicators create a clear prevention strategy that relays real-time information to your Genius Pet Health Coach and your veterinarian, enabling timely intervention if needed.

1 – Body Condition Score

Achieving the ideal weight, represented by the correct Body Condition Score, ensures support for your pet throughout its life stages. This allows you to determine if any weight loss strategies are necessary while also preventing associated issues like obesity, joint ailments, heart conditions, reproductive complications, or unwanted fat deposits.

2 – Dynamic Nutrition Plan

A customized nutritional strategy forms the cornerstone of keeping your pet healthy. Through our coaching service, you’ll receive a dynamic nutrition plan that adapts to changes in your pet's health, routines, and surroundings. Adjustments may be required based on variations in your pet's lifestyle, and the app provides the essential insights to help manage their dietary needs.

3 – Water Intake

Monitoring how much water your pet consumes is vital: Are they drinking adequately, or excessively? Any alterations in water intake may signal potential health concerns, such as diabetes, kidney issues, or thyroid disorders. The app assists in identifying and addressing these matters proactively.

4 – Urinary pH

A simple clinical assessment can significantly reduce your pet’s risk of developing kidney stones and urinary tract infections. Your veterinarian and Genius Pet Health Coach are available to guide you through this process!

5 – Health Check

Finally, the Farmina Genius App outlines all the essential examinations that your veterinarian should perform to identify any hidden health threats or emerging diseases. It also includes key vaccinations crucial for preventing numerous health issues.

Download the Farmina Genius App! Working together with your personal Genius Pet Health Coach and veterinarian, you will gauge the five essential health metrics and ensure your pet leads a joyful and healthy life.

Join the Pet Care Program for free in less than three minutes:

1.Download the Farmina Genius App

2.Enter your pet’s health information

3.Connect with your personal Genius Pet Health Coach

Just three minutes separate you from enhancing your pet’s health and happiness!

Additional benefits for you!

- Ongoing access to a personalized coaching service via chat or email

- A convenient reporting function for any potential health issues

- A customized and flexible nutritional plan

- Reminders for vaccinations

- Notifications for veterinary appointments

Frequently Asked Questions

What are the 5 Key Indicators of the Pet Care Program? 

The Farmina Pet Care Program, with the supervision of a Farmina Pet Health Coach and your Veterinarian, allows you to monitor 5 key indicators that can help you take care of your pets' well-being: Body Shape (Weight and Body Condition Score) Dynamic Nutrition Plan Water Intake Urinary pH Control Health Check (Bloodwork, Urinalysis, Stools analysis)

What is the Pet Care Program? 

The Pet Care Program, created in collaboration with our animal nutrition and veterinarian team , helps you achieve your pet's well-being through the assessment of 5 Key Indicators. Each indicator helps build a complete prevention program that provides real-time data to your Farmina Genius Consultant and Veterinarian, who can, in case of issues, intervene at an early stage.

What is the FarminaGenius App?

 The Farmina Genius App is a FREE health management program to help pet parents like yourself manage their pets’ health. By monitoring the Five Key Health Indicators, you can help your pet(s) live their happiest, healthiest, and longest life possible by enrolling them in the Pet Care Program.

Brand History

We are Italian. As Italians, everything we do revolves around family. In our family, food is crucial because it brings us together and keeps us healthy. Food defines us; it’s in our DNA.

Pets hold a very special place in our family. We love to see our pets happy, and we believe nutrition is pivotal to improving their quality of life. This motivates us to develop the best food possible for our beloved four-legged friends.

Nature is the greatest source of ingredients in the food we produce. By serving the most nutritious food, we can effectively nourish pets from their first days with their families through senior age. Nature is our inspiration. Science is our method. 

A HISTORY OF INNOVATION

Family values permeate our history which began in Italy over 50 years ago. In 1965, Mr. Francesco Russo founded the Russo Mangimi company which specialized in animal nutrition. During this time, Mr. Russo raised his children and passed on his values and passion for animal nutrition. Over the years, his family and company continued to grow.

In 1999, Dr. Angelo Russo, son of the owner Francesco, shifted the company’s focus to operate in the pet food industry with a new perspective. He aspired to develop foods based on scientific studies focused on the well-being of pets.

Dr. Russo began this arduous journey by collaborating with Farmina, an English company specializing in food research and formulation. With a positive customer response, the company began investing more in technological research and development. It also provided the opportunity to partner with leading independent research institutes, such as the chair of Nutrition and Animal Nutrition of the University of Naples Federico II.

Dr. Russo then established Farmina Vet Research, a team of veterinarians and nutritional formulation specialists. The team has developed long-term relationships with dozens of independent veterinarians in order to provide a constant systematic study of the best foods for the physiological nature of pets. Today we are united by the same dream: to give our pets long, happy lives.

OUR INGREDIENTS    

We carefully select the raw materials we use to provide the optimum nutritional intake and biological value for the well-being of pets. At Farmina, our Vet Life and Natural & Delicious nutritional systems use only the best selection of raw materials. The result is a high-quality pet food that meets all of the nutritional needs of cats and dogs.   

PROTEINS

The fish, chicken, lamb, wild boar, and eggs used in our products come only from certified farms that we carefully selected for their high-quality standards. We only use meat from the animal, never any meals or by-products. All of our protein sources consume GMO-free diets and are raised without antibiotics and hormones.  

Free-Range Italian Chicken - A high biological value protein source that helps our product have a 95% digestibility rate. 

New Zealand Lamb - This meat has a high biological value due to its naturally occuring essential fatty acids, linoleic acid, and also has a healthy ratio of lean to fat mass when compared to other red meats. Our grass-fed lamb is born and raised in New Zealand without the use of antibiotics or hormones. 

Wild Italian Boar from Tuscany and Umbria-  Though it is not a commonly used ingredient in cat and dog food, we purposefully selected it because of its high biological value.

Wild-Caught Cod and Herring from the North Sea -  The result is a higher quality fish

Like our chicken, all of the eggs we use are sourced in Italy. We transport the eggs fresh to our shelling plants that transform the eggs into powder through the process of dehydration. This process guarantees the preservation of nutrients.    

FATS

Fats represent an important energy source as well as a source of essential fatty acids for carnivores. Fats are also used to help increase the palatability of our food.

Two of the fat sources used in our food are chicken fat because it provides a higher value of polyunsaturated fatty acids than bovine or swine and is also highly palatable for animals and fish oil because it is rich in omega-3 fatty acids particularly EPA and DHA to help support the immune system.    

CARBOHYDRATES

Carbohydrates act as a source of readily available energy for cats and dogs. We use only GMO-Free spelt, oats, potato, and rice as our carbohydrate sources. Unlike many pet food manufacturers, we do not use corn in our products. We use ancestral cereals such as spelt and oats because they guarantee a better modulation of energy availability throughout the day. In foods and diets that require it, we sometimes will use potato and rice because they can provide a rapid energy boost. 

Using our innovative technology and accurate controls over the raw ingredients we use, we can guarantee excellent digestibility of our food.    Fiber plays a significant role in regulating the transportation of food through the intestinal tract and the absorption of nutrients. We use beet pulp, pea fiber, pure cellulose, dehydrated alfalfa, and psyllium seed husk as fiber sources in our food.  These sources of fiber help to provide healthy digestion.

Some ingredients we use also have prebiotics such as fructooligosaccharides (FOS) and mannan-oligosaccharides (MOS). Prebiotic fibers help support a healthy digestive tract.

We pay particular attention to the fiber mix used in each formula by always taking into account the physiological and/or pathological condition of the animal. We also take the particular features of a species or breeds that are most predispose to certain pathologic conditions into account. 

VITAMINS

Vitamins are essential for a proper nutritional diet as they drive biochemical reactions in the body. All Farmina products contain a complete and balanced vitamin supplementation according to the physiological and developmental stage of the animal including the specific diet formulas we have developed to ensure the smooth operation of all vital functions. Vitamin supplementation prevents vitamin deficiencies that in some cases present specific and obvious symptoms and in others more subtle symptoms and a general weakening of the pet. 

Thanks to our post-extrusion process that protects vitamins from thermal stress and grants high bioavailability, our foods contain long lasting vitamins (Long Lasting Vitamin System).

MINERALS

Maximum care and attention went into our inclusion of macro and oligo-elements. We specifically balanced the minerals according to species, age, and the needs of your pet. 

FUNCTIONAL COMPOUNDS

Some of the function compounds we use are glucosamine, extracted from crustaceans, and chondroitin sulfate, derived from cartilaginous fish. These compounds are useful in promoting healthy joints. We also use marigold and lutein as sources of natural antioxidants. 

Several of the ingredients used in various combinations in our Natural & Delicious and Vet Life diets include: • Apple • Pomegranate • Blueberries • Orange  • Spinach • Carrot  • Rosemary  • Aloe vera • Turmeric • Green tea  

We developed a valuable mix of elements that are beneficial to the health of our four-legged family members.

Comments

I went to register both my dogs but you do not list their breed. They are both Havanese, a fairly common breed. I was going to send a message through the app itself but could not find a link to send messages anywhere🤷‍♀️ I ended up deleting the app. I still gave it 4 stars because I like the concept of the app even though it was not for my dogs.

Absolutely love the app and the fact it connects me with a local Pet Health Coach that’s super knowledgeable in nutrition. Together we built a custom feeding plan for my pet that changes according to changes in my pets lifestyle. Love that I can track my pets weight, water consumption, and overall health so my fur babies can live as long as possible. My favorite pet is if I have any questions I can chat directly in the app with my Pet Health Coach that lives near me and can answer any nutrition question I have.It’s like having a nutritionist for my pets in my pocket! I highly recommend for all pet parents.

I feel like I’m doing you a favor by enrolling so you can track me .. however, I can’t even register my pets due to your breed requirement. Wasted half an hour trying to get around that. I just wanted info about shelf life of an open bag- info that I was unable to find on your website. What a waste of time. I’ll still use your food- but if you’re going to pretend to offer important information for responsible pet owners. You might think about how user friendly your app is. There are many alternatives. I should have believed your 3.5 rating!

What a great way to come full circle with such a reputable brand! Aside from providing the best nutrition for my dogs, connecting with my local pet health coach is now at the tips of my fingers. I love being able to have my pets information all in one place while focusing on the important details of their health. Would highly recommend!

It’s nice to have my multiple pets information available in one spot and quickly. Easy to enter and keep track of all their stats, plus the benefit of nutritional consultation at my fingertips. I’m excited to see the changes in my pup’s bloodwork and health after starting this nutrition journey with my Pet Health Coach.

What a great way to come full circle with such a reputable brand! Aside from providing the best nutrition for my dogs, connecting with my local pet health coach is now at the tips of my fingers. I love being able to have my pets information all in one place while focusing on the important details of their health. Would highly recommend!