Betterfly - Wellbeing rewards platform

Betterfly is a pioneering platform focused on wellbeing benefits that incentivizes your healthy habits such as walking, meditating, saving, and resting with rewards, charitable contributions, and an increasing life insurance policy at no additional cost to you.

We are convinced that even minor adjustments can lead to significant improvements in your life, your family's, and your community's overall well-being. Hence, our platform offers access to digital advantages and resources designed to enhance the wellbeing, engagement, and sense of purpose within organizations and for their employees.

By subscribing to our wellbeing services, you can take advantage of:

- A growing life and disability insurance plan available instantly without the need for medical evaluations or concerns about preexisting conditions.

- Opportunities for charitable giving: nourish a child, plant a tree, or provide water.

- Telemedicine services that include general medical assistance, as well as psychological and nutritional guidance available around the clock.

- A platform for savings and investing.

- Legal advice.

- Access to meditation and fitness applications.

- Financial and wellness educational resources.

- Engaging challenges, leaderboards, and rewards.

Connect with devices like Garmin, Strava, Fitbit, Samsung Health, Apple Health, among others, and begin reaping your benefits today.

Join us in making a positive change in the world!

Why work at Betterfly?

Flexibility

It's the key to our value proposition and our ways of working.

Globalization

We have teams in more than 10 countries united by a common purpose.

Mindset

We are agile and adapt easily to change.

Purpose

It's the compass that guides us in our daily actions.

Well-being

We place the well-being of our teams at the center of our work.

Personalization

Our daily work is also a unique and personalized experience.

How do I cancel my Betterfly subscription?

Contact our support channels to cancel your subscription.

Updated over 5 months ago

To cancel your Betterfly subscription, you must contact a support representative through our support channels and indicate that you wish to cancel your Betterfly membership. This will then resolve the cancellation request with the account manager.

Remember that you can also contact us directly through our customer portal or through other means of contact.

Learn about the Client Portal

The Betterfly Client Portal is a tool designed to facilitate collaborator management and optimize interaction with the Betterfly platform. This space is designed exclusively for account managers, who can perform key tasks quickly and easily, centralizing all information in one place.

What can you do on the Portal?

Manage Collaborators

From the portal, you can add or remove your collaborators simply and efficiently.

Monitor Metrics*

Access detailed statistics on collaborators' interaction with Betterfly. You can visualize the platform's impact on their well-being and participation.

Promote Interaction

Connect with your collaborators through stories and challenges that foster commitment and engagement.

Recognize and Reward (available in some countries)

Thank your collaborators with personalized awards, strengthening their motivation.

*Please note that due to our data protection policy, we only display aggregated collaborator data and not individual information. For example, you will see "8 collaborators have used the Telemedicine benefit" and not "John and Mary have used the Telemedicine benefit."

Portal Benefits

Efficient self-management: Perform all administrative tasks in one place.

Centralized information: View and manage key employee data.

Seamless interaction: Take advantage of tools designed to keep your team engaged.

Do you have questions?

If you have questions or need help, click on the Buddy icon in the lower right corner of the portal. Our team will be happy to assist you.

America's Healthcare Solution Is Hiding in Plain Sight

“When I was volunteering in Tanzania, teaching English and Math to children who received only one meal a day, I learned something profound about systems.

The solution to malnutrition wasn’t hiding in some complex government program or waiting for a breakthrough technology. It was sitting right there in front of us: a simple peanut butter paste called RUTF that could eliminate severe acute malnutrition in 95% of cases with just a six-to-eight-week feeding program”.

-Eduardo della maggiora

Today, as I watch America struggle with a healthcare crisis that consumes nearly 20% of our GDP, I see the same pattern. Everyone is looking for solutions in Washington, in insurance boardrooms, in pharmaceutical companies. But the real solution to America’s healthcare crisis isn’t in any of those places.

It’s sitting in HR departments across the country.

The System We Already Have

Here’s a fact that should stop us in our tracks: 160 million Americans get their health insurance through their employers. We have been treating this as a limitation of our healthcare system when it represents our greatest opportunity.

Think about it. We have a system that already reaches more than half of all Americans. A system where employers have sustained engagement with their populations, naturally aligned incentives for health outcomes, and the scale necessary to drive systemic change. Yet we treat employer-sponsored healthcare like it’s some kind of historical accident we need to work around, rather than the transformation vehicle it could become.

I’ve spent the last decade building Betterfly with the ambition that we could turn the workplaces into the epicenters of health transformation? What if, instead of waiting for people to get sick and then treating them, we could build health proactively? What if every healthy choice an employee made could create ripples of positive change that extended to their families, their communities, and the world?

The data tells us this transformation is already beginning.

Why Employers Hold the Key

When I was working at J.P. Morgan, I learned that the most powerful transformations happen when you align incentives correctly. In healthcare, employers have three critical advantages that no other stakeholder can match:

Sustained Engagement:

Unlike a doctor who sees you once a year, or an insurance company that processes your claims, employers interact with their people every single day. They have the opportunity to build health habits over time, to create cultures of wellbeing, to make healthy choices the easy choices.

Aligned Incentives:

When employees are healthier, everyone wins. Healthcare costs go down, productivity goes up, absenteeism decreases, and retention improves. We see a multiplier effect where success breeds more success.

Scale:

With 6.1 million employer establishments in the United States, we have a distribution network that reaches into every community, every family, every corner of American life. When employers become health transformation vehicles, the impact scales exponentially.

The Prevention Solution

But here’s where it gets really interesting. The traditional healthcare system treats symptoms after they appear—like trimming dead branches while ignoring the health of the soil and roots. Employers have the unique opportunity to nurture the soil through lifestyle changes and strengthen the roots by optimizing internal body systems.

At Betterfly, we’ve seen this transformation firsthand. When one person makes a positive change, others take notice. When those observers start adopting similar habits, their circles begin asking questions. When those circles start moving in the same direction, the impact spreads even further. We call this the Betterfly Effect—the phenomenon where individual actions ripple outward, improving not just personal health, but energizing families, uplifting teams, strengthening workplaces, and fueling global impact.

The evidence supports this approach. Studies show that comprehensive workplace wellness programs deliver an average 47% return on investment, with employers getting back $1.47 in financial benefits for every dollar spent on workforce health. The real return extends beyond financial metrics to human transformation.

The Economic Case Is Clear

Let me share some numbers that should make every CFO pay attention:

Chronic diseases are responsible for 74% of all deaths worldwide, yet 80% of these diseases are preventable through lifestyle changes

In the United States, only 3% of the $4 trillion healthcare expenditure is allocated toward prevention

Preventable lifestyle behaviors are behind the majority of disease burden and deaths globally

Life insurance companies have $5 trillion of capital reserves sitting on balance sheets

The math is simple: prevention costs less than treatment. Building health costs less than fixing disease. Engaging employees in their wellbeing costs less than managing their chronic conditions.

The Technology Moment

What makes this moment unique is that AI technology has reached the point where we can deliver truly personalized health experiences at enterprise scale. The advanced AI personalization that was previously only available to Fortune 500 companies with massive budgets can now be delivered through cloud-based platforms at price points accessible to small and medium businesses.

This democratization of technology means that a 50-person company in Ohio can offer the same sophisticated, personalized health programs that Google provides to its employees. The playing field has been leveled, and the opportunity for transformation has never been greater.

The Path Forward

The solution to America’s healthcare crisis sits in the hands of the millions of employers who already have the engagement, the incentives, and the scale to drive transformation.

We need to recognize the opportunity in front of us and act on it.

Because when we do, when we transform workplaces into health transformation vehicles, when we turn every healthy choice into a catalyst for broader change, when we build systems that create health instead of just treating disease.

The future of American healthcare is being written in conference rooms and break rooms, in HR departments and on factory floors, in the millions of workplaces where Americans spend their days.

And that future starts now.