Apart - Jewelry shopping & privileges

APART is a prominent name in the jewelry industry in Poland.

We offer a vast selection of distinctive items including jewelry, watches, and accessories suitable for everyone—women, men, and children. Our collections provide an endless array of exquisite gifts that are sure to impress your loved ones on any occasion.

By using the Apart app, you can:

- Enroll in the Apart Diamond Club;

- Manage your information through the ADC application and monitor your status in the ADC program;

- Keep the Apart Diamond Club card readily accessible on your mobile device;

- Take advantage of all ADC perks (including discounts) whenever you have your phone on hand;

- Stay informed about new arrivals in our collections;

- Receive updates regarding promotions and exclusive offers;

- Shop via the mobile version of apart.pl and enjoy ADC benefits without needing to log in again.

We are continually enhancing the purchasing experience within the app.

Download the APART app today to stay connected with us!

BRAND INTRODUCTION

Apart is one of the biggest European jewellery producer. The Apart range includes an impressive number of designs aimed at all those who appreciate sublime beauty. Gold, silver or even high-tech ceramic, every type of gemstone – such as tanzanite, sapphire, emerald, ruby – at Apart the diversity of forms and precious materials is truly delightful and tempting. Apart is renowned for its diamonds.

Production

As the unquestioned leader in the jewellery market, remembering the roots, the company maintains and constantly develops its own production facilities. Our workshops are places where craftsmanship meets technology to give fruit in the form of beautiful jewellery.

Watch service

Core group of over a dozen experienced and certified watch makers. Professional repair facilities equipped with state-of-the-art machinery and tools. Total staff of close to 60 qualified employees. Extension of company’s headquarters included a new building dedicated to the future growth of the department.

HISTORY

The History of Apart dates back over four decades. In spite of a difficult economic environment, the fierce passion and determination combined with extensive knowledge, skills, and a strong desire to create beauty paved the way for Apart to become a major jewelry brand, leading the Polish market and gradually taking over foreign markets. It is a truly exceptional story.  

1977:Back in the early days, Adam Rączyński, master craftsman specializing in goldsmithing and jewelry-making, opens his first workshop.

1983: Adam Rączyński is joined by his brother Piotr Rączyński to further expand the business.

The 80s: Jewelry production output is growing to meet the rising demand from local and foreign markets.

The 90s: With an increased production capacity, an ambitious idea is born to establish an independent distribution network. The brothers focus on making gold jewelry with diamonds.

1997: Apart opens its first store. It has been decorated in line with the latest European interior design trends.

2001: Apart begins collaborating with the most renowned Swiss watchmakers. The number of stores is growing rapidly. At the time, there are 24 Apart outlets operating across Poland.

2005: Apart completes the construction of a modern head office situated in Suchy Las near Poznań. The previous office is converted to serve production purposes.

2006: Apart’s design and production infrastructure is expanding rapidly. Investments are made in a number of state-of-the-art technologies. Apart receives a prestigious 2006 Marqa Award (currently known as the Polish Brand award), granted by the Rzeczpospolita daily to Poland’s strongest brands. As of today, Apart has received the award multiple times.

2007: Apart partners with the first miss world from Poland, Aneta Kręglicka. Notable for her serene beauty, great class and sophisticated style, she becomes Apart’s Diamond Ambassador. Their collaboration continues until 2011. The beauty queen participates in the first advertising campaign created to the world’s highest standards. It is shot in three metropolises: New York, Paris and Warsaw. Photographed by Marek Straszewski, the original shoot showcases Apart’s luxurious jewelry and beautiful women against a picturesque backdrop of urban landscapes. The campaign receives widespread acclaim and proves remarkably successful.

2009: The Diamond Night of Luxury show is named the Event of the Year by the Twój Styl monthly. For the third time, Apart is named Poland’s strongest brand by the Rzeczpospolita daily. The number of stores exceeds 150.

2010: Apart partners with fashion star Anja Rubik, Poland’s top fashion model. In 2012, Anja Rubik is ranked as an Industry Icon by Models.com. Their collaboration continues until August 2018.

2011: Apart launches a special campaign to pay homage to the timeless beauty of diamonds. It stars Anja Rubik and Sasha Knezevic, photographed by Marcin Tyszka at a number of picturesque locations in Paris (beautiful outdoors and stylish palace interiors). His stunning photographs showcase Apart’s superb diamond jewelry. The campaign is launched during the Diamant Mon Amour gala held in Warsaw’s Łazienki Park.

2012: Apart receives an exclusive right to use the UEFA EURO 2012™ trademarks in its jewelry.

2013: Thirty years after starting their company, the Rączyński brothers celebrate a pearl anniversary. Apart launches a new campaign titled Pearl Anniversary to promote a special line of pearl jewelry. Apart launches a Swiss timepiece brand Albert Riele. Grounded in a deep passion for the finest watchmaking traditions, the Swiss brand originally conceived in 1881 is restored its former glory and a rightful place among the highest regarded premium watch brands. Today, Albert Riele offers five lines of excellent women’s timepieces with a “Swiss made” marker, encapsulating the fascinating history of the brand and making use of the most sophisticated technologies.

2015: Apart launches a new line of Walt Disney and Star Wars licensed jewelry featuring popular themes and movie characters.

2016: Apart bolsters its sales network, bringing it to the latest industry standards.

2017: Apart celebrates its 40th anniversary. The auspicious occasion is marked with a special campaign starring Kasia Smutniak (for the first time as Apart’s ambassador; their collaboration continues until 2018), Anja Rubik, Kasia Sokołowska and Małgorzata Socha. The breathtaking photo shoot is held in the most iconic Italian towns and locations. It is followed with a publication of an exclusive limited-edition photo book. Apart’s 40th anniversary celebration culminates during the La Notte Italiana gala held in the Grand Theater and National Opera in Warsaw, attended by a host of notable and renowned guests. Apart completes the expansion of its head office, creating space for modern logistic and office facilities.

2018: The world’s most renowned luxury watch brands are available in Poland’s largest 300-sqm Apart store, located in Galeria Mokotów Shopping Center in Warsaw. Planning to enter foreign markets, Adam and Piotr Rączyński acquire a Czech jewelry chain store to expand it under the brand name Apart.

2020: Another ground-breaking year in the history of Apart company. This time the firm’s activities were mainly focused on the digital transformation, with an aim to strengthen the brand’s presence in the online area. The process started from the launch of apart.eu logotype. The brand’s online shop accessible under this address has not only broadened its offer, reaching over 17 000 available jewellery products, but also implemented a variety of new functionalities and tools for our Clients. The Visual Search system, offering a convenient way of finding a specific or similar product on the apart.eu website with an image, has been warmly welcomed by the users. The implemented digital solutions were enthusiastically received, encouraging to buy online on apart.eu, even those who were not yet fully convinced to this form of shopping.

BRAND AMBASSADORS

JULIA WIENIAWA

She is one of the most recognizable young stars of the Polish entertainment scene. The talented actress and singer recently made her debut in a new role: she sat as a juror in the latest edition of the show "Got Talent". In addition to her artistic endeavors, the star is also developing as an entrepreneur, managing her fashion brand dedicated to modern and active women. It designs clothing that harmonizes with the needs of body and spirit, addressing its creations to those who value both comfort and style. As a young, ambitious artist with clearly defined goals, Wieniawa inspires the young generation with her energy, creativity, and determination to pursue their dreams and passions.

MAGDALENA BOCZARSKA

An esteemed film, TV, and drama actress, the actress played roles in such films as "Little Rose", "In Hiding" and "Piłsudski". She is the winner of many prestigious awards, including a two-time winner of the Golden Lions for the best leading female role. Her filmography is rich and diverse: it includes both dramas and comedies, which proves her extraordinary talent and craftsmanship. She achieved huge success with her phenomenal performance in the biographical film "The Art of Loving. The Story of Michalina Wisłocka”, for which she received the Eagle. Her passion and commitment to the art of acting make Boczarska one of the most influential and inspiring figures in Polish cinema.

MAŁGORZATA SOCHA

She has won viewers' hearts with her roles in films, hit tv shows and on stage. Her beauty, personality and refined style is not only an inspiration to women; she is also a muse to Poland's fashion designers. She has been nominated and has received awards numerous times in prestigious polls in appreciation of her roles and beauty. Her dazzling and sensuous elegance is balanced by her delightful naturalness.